According to the case study, the American Red Cross had seven different acting or permanent heads in the first decade of the 21st century. This "run-through" of CEOs at the America Red Cross ended when Gail McGovern joined the American Red Cross in April of 2008, and she has been in office since, making complimentary changes and moving the company in the right direction. In March 2011. " she was appointed as one of 10 members on the President’s Management Advisory Board and serves as the only nonprofit leader on this White House panel"(www.redcross.org). Although Gail McGovern has not been perfect as the company's CEO, she did state to NBC News' Lisa Myers in November 2012, that the American Red Cross' response has been well-organized as well as timely. She was quoted saying, "I think that we are near flawless so far in this operation" (blogs.reuters.com).
An updated fact about the America Red Cross is that they have operated better from 2008-present than they did from 1999-2007. The company is also open 24 hours a day, 7 days a week, which entails makes them open 365 days of the year. They still provide relief to communities and families from disasters all over the country. Another updated fact about the Red Cross is that they had to cut jobs drastically, nearly 1500, and according to Gail McGovern, the president, this was done because the company had to "restructure in order to ward off a projected deficit" (www.huffingpost.com).
In 2011, the network chapters were still large but were down to about 600 nationwide, compared to the 800 chapters from five years ago (www.huffingpost.com). 20 of the actual 1,200 locations were permanently closed nationwide, and many of these locations would have to continue to carry their weight with reduced staff as well as
References: How the Red Cross Should Move Forward: Advice From Experts. (2006). Chronicle of Philanthropy, 18(6), 34-37 http://www.huffingtonpost.com/2011/11/29/american-red-cross-restructures-heavy-natural-disaster_n_1118329.html http://www.redcross.org/gail-j-mcgovern Hall, H. (2009). Red Cross Retools Its Fund Raising to Overcome a Troubled Financial Picture. Chronicle Of Philanthropy, 22(2), 7. http://charity.lovetoknow.com/Facts_About_American_Red_Cross http://blogs.reuters.com/felix-salmon/2012/11/12/the-problem-with-the-red-cross/ http://news.yahoo.com/much-red-cross-fund-sandy-aid-still-unspent-064615771.html Hensley, S. (2000). Rising to the challenge. Modern Healthcare, 30(18), 80-82. http://voices.yahoo.com/american-red-cross-stealing-donation-money-2804847.html http://www.citizen.org/Page.aspx?pid=5321%20