Week 3

1. What are the current challenges facing United Way? What are key issues in the general and non-profit charitable giving industry environments that affect United Way’s operations? The current challenges facing United Way were raising money to pay for general operational cost, recruiting and keeping fundraisers, and when celebrities donate large amount discourage others that may not be able to afford to give that much charity. Another challenge United Way was facing was that people who donated wanted to know where or what their money were used for. This opposed a challenge because United Way were not a charity that had one single focus like those that focused their attentions on one disaster, for example, 9/11 or Katrina. Key issues in the general and non-profit charitable giving industry environments that affect United Way’s operations are that trends have taken place where donations have declined over the years. Charities have fallen by 11 percent and represent the worst declined in 20 years.

2. What are United Way’s most important internal resources and capabilities?

United Way’s most important internal resources and capabilities would be their partnership with the National Football League public announcements with professional athletes. There capabilities to reach millions of people around the world made them very successful. In 1974, United Way in American and Canada made history when raising over a billion dollars in a year. United Way was a network of federation that operated independently from their parent organization. These entities share brand names and strategies but all operated independently on a local level. 3. What business is United Way in and how should it compete? What are United Way’s core competencies? What strategies have United Way’s leadership tried in the past, and how successful have they been? What additional strategies might you suggest?

United Way is a charity foundation that finds it encouraging the world’s