Ethnicity is not a clear-cut term. It usually describes someone’s racial or cultural background but has a whole host of other connotations connected with appearance, dress, food, lifestyle etc. The ethnic majority in a particular place are, not necessarily those with the largest numbers, but those with social and political power. It is also the case that often terms describing race are fairly meaningless. People from the ‘British race’ for example originate from many other cultures and countries, depending on how far back you trace their family trees.
2. Prejudiced language
Language can be used to make certain ethnic groups appear to be outsiders, or different from the ethnic majority.
Markedness
It is often assumed that immigrants, and people from ethnic minorities, must fit in with the ways and traditions of the ethnic majority. When this happens, the ethnic identity of the majority begins to appear normal and invisible, whilst that of the minority appears, strange, worthy of mention and marked. We often find in the media that people’ ethnicity is only mentioned when they are not white. So, we hear things like “the murdered black teenager Steven Lawrence” even in instances where the description of ethnicity is irrelevant.
Negative labelling
People are often labelled according to their colour, race or ethnicity. The problem with such labels is firstly that they may stop us seeing other aspects of the person as we are focussed on the attribute that the label describes. The second problem is that very often these labels are associated with negative stereotypes. We often find that the most marginalized groups in our society have the largest numbers of offensive terms to describe them.
In addition, the media runs relatively few stories about those from ethnic minorities, and those that are included tend to reinforce the negative stereotypes by being about crime or disorder.
3. Marking Ethnic Identity
Language can also be used as a powerful