Ethnicity in Today's Sports
Armstrong, K. L. (2000). African-American Students' Responses to Race as a Source Cue in Persuasive Sport Communications. Journal of Sports Management, 14, 208-227. It is important to think about all of the campaigning, advertising, and announcing that goes into sport communication. The article explains how when dealing with sports communication they always relate back to race. The study was to examine students and try to figure the response one might receive from the students from the role that was being portrayed. When the results came in they showed that African Americans held race at a higher value when dealing with the sports communication process.
Armstrong, K. L. (2000) race and sport consumption motivations: A preliminary investigation of a black consumers' sport motivation scale. Journal of Sport Management.
In this article sports consumption is explained. In this article Armstrong gives rise to the question, why do different races eat up the sports world in different ways and fashions? The article suggests that African Americans consume the sports world based on previous hardships. The article also suggests that Caucasian people eat up the sports world for the excitement of the game. The article also spoke a little about the differences between men and women and how their motivation toward sports are similar in some
Ethnicity in today's sports 3 aspects. The fact that women are raised to be "girly" and men are raised to be "manly" makes their eagerness and motivation different.
Davis, H. & Stacia, L. (2001). Career maturity and the Black college student-athlete. The Sicence & Engineering Journal, 63, pgs.
This article studied the differences between black student-athletes, white student-athletes, and non student-athletes. . There is now talk of placing athletes in a comprehensive career planning intervention program before entering college to help with their career planning skills. The reason for
Armstrong, K. L. (2000) race and sport consumption motivations: A preliminary investigation of a black consumers' sport motivation scale. Journal of Sport Management.
In this article sports consumption is explained. In this article Armstrong gives rise to the question, why do different races eat up the sports world in different ways and fashions? The article suggests that African Americans consume the sports world based on previous hardships. The article also suggests that Caucasian people eat up the sports world for the excitement of the game. The article also spoke a little about the differences between men and women and how their motivation toward sports are similar in some
Ethnicity in today's sports 3 aspects. The fact that women are raised to be "girly" and men are raised to be "manly" makes their eagerness and motivation different.
Davis, H. & Stacia, L. (2001). Career maturity and the Black college student-athlete. The Sicence & Engineering Journal, 63, pgs.
This article studied the differences between black student-athletes, white student-athletes, and non student-athletes. . There is now talk of placing athletes in a comprehensive career planning intervention program before entering college to help with their career planning skills. The reason for