11/13/2012
Unit 6 Discussion Questions 1. Melton discusses society’s patriarchal tendencies in sport media; women are objectified, whites are upstanding members of society while blacks are troublesome, and heterosexuality is over‐emphasized. With the continual growth of technology and media’s role in sports, do you think this gives the non‐patriarch members of society (women,minorities, homosexuals, transgendered, bisexuals, low‐income) a chance to stake a bigger claim in sport media content? Please use references from the text.
Answer:
(150 word minimum) 2. Walton contends that the extensive media coverage given to the Sprewell/Carlesimo episode “clearly sendsthe message that an attack on Carlesimo, a white male in a position of power, is more consequential than anattack of a female domestic partner.” (p. 351).
A. Using evidence from the article, outline a rationale in support of this position. Be sure to discuss the
“main guiding principles of reporters and editors” that Walton refers to in the article as part of your rationale. Answer:
(125 word minimum)
B. What is your opinion of Walton’s contention quoted above? Is she correct? Why or why not? Answer:
(25 word minimum) …show more content…
3.
According the Dufur in the article, “Race Logic and ‘Being like Mike’ Representation of Athletes in Advertising”over a third of the ads that he study showed African Americans as overly aggressive or violent. Furthermore,more than 50% of the ads portrayed African American athletes as being successful due to athletic ability, such as size, speed, and strength, whereas less than 5% of their white counterparts were represented this way.Conversely, almost 50% of white athletes were portrayed as being successful due to character traits, such as intelligence, work ethic, and leadership; only 20% of African Americans enjoyed similar
representation. a. Give at least two more recent examples of this pattern of media representation by race. You can look for these portrayals through a Google search or other sources. You do not need to provide the image but describe both portrayals in your answer.
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(No word minimum) b. Do you think that if the Dufur study were replicated today that we would find similar results? Why or why not?
Answer:
(75 word minimum) c. To what extent do you believe that advertising patterns as those found in this study can really affect the futuristic goals of youth? Do you think this that the impact of advertising could be race specific?
Answer:
(75 word minimum) d. What role (if any) does a GM of a NBA basketball team have in working with media to avoid portrayals like these?
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(25 word minimum) 4. a. According to the McCollough chapter, what are some steps that sport organizations are taking toreduce their environmental impact?
Answer:
(100 word minimum)
b. Several organizations have provided guidelines for sport organizations and events to follow to becomemore environmentally friendly. In your opinion, do these programs have a positive or negative impact on the environment? Why or Why? Be sure to use specific examples from the chapter or from the literature in your answer.
Answer:
(100 word minimum)