Ethos Pathos And Logos In Animal Farm

The poster is meant to convey the utopia the animals are looking for. Candy mountain is the enticing place of ease, comfort, and freedom yearned for. The food is portrayed as boundless thus there is no need for hierarchy because the land is self-sustaining and there is no need for war or quarrel among the animals. There is no trace of man to harm or restrain the animals. The poster paints livestock enjoying Candy Mountain blithely. Old major is there, sheep are there, and Boxer is there. The caramel river and candy corn mountains are leading figures in the banner.Old Major is the next largest figure in the propaganda. The image of Old major beckoning for the animals to join him gives a sense of security to the animals and the idea and hopes of leaving the farm. Lambent and flamboyant tones are used to attract the eye of an animal. Lighter shades
Old Major's speech bubble telling how great it is there is his testament to the presence of the values he wanted the animals to fight for. It appeals to the animals yearning for peace and comfort. The emotional yearning to find perfect society because the pathos of the argument to be a key point of persuasion. It also shows happiness and the animals want to be happy so logically the animals should go there to be happy. The logos and logic the animals might use to better convince themselves to take the leap of faith. Plain Folks and bandwagon are used too.The chickens, sheep, and many others are there which shows that anyone can journey to candy mountain and everyone is going, so the animals should go so they do not get left behind. The FOMO shortcuts the well thought out mind processes and shortcuts to the simplest solution: go there. Many types of propaganda were utilized in animal farm: name calling, transfer, testimonial, and card stacking to name a few. One example would be the pig's use of their species to transfer Old Major’s power and respect upon