Preview

Euro Disney Case Study

Powerful Essays
Open Document
Open Document
1670 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Euro Disney Case Study
SECTION 1 INTRODUCTION In this report the correlation between HRM practices and organisational performance will be evaluated by analysing the HRM practices of an established company - Euro Disney S.C.A. Euro Disney S.C.A is a completely owned holding of The Walt Disney Corporation which is a media conglomerate with its headquarters situated in California (EURO DISNEY S.C.A. GROUP, 2017). The company has been operating in France since 1992, has faced a series of operational problems and yet it is the one of the top holiday destinations in Europe. Other organisations with low performance such as the Cambridge Police Station will also be discussed and their HRM practices will be evaluated and compared to those of Euro Disney in order to try to establish if there is a correlation between HRM practices and overall performance of the company. SECTION 2 THE STRUCTURE AND CULTURE OF THE ORGANISATION AND ITS ATTITUDE TOWARDS HUMAN RESOURCE MANAGEMENT
2.1 THE OWNERSHIP AND ACTIVITIES OF THE ORGANISATION Euro Disney S.C.A is responsible for Disneyland Paris which is located in Marne-la- Vallée, a village 32 kilometres east of Paris, France. The Group owns two Theme parks: Disneyland
…show more content…
The result of having an individualistic society together with a high power distance score is distinctive and could explain certain traits which are observed in France. For example in France employers and trade unions are not on good terms and this can be seen currently in Disneyland Paris, were there are constant disputes between the two. In France, employees are self-motivated to their outmost and in return expect respect and acknowledgement. Failure to do so demotivates the employees and this has happened during the first few years when the resort opened in Paris. Moreover, the company imposed strict dress codes, such as short hair and banned beards and moustaches which insulted the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    IB207 case2

    • 410 Words
    • 2 Pages

    Second, Euro Disney has serious problem with its staff. Disney strictly enforced a dress code. However, applicants and labor leaders in France felt the requirements were excessive, being much stricter than the requirements of other employers.…

    • 410 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Week 5 Assignment BUS 303

    • 2539 Words
    • 8 Pages

    The purpose of this reflective paper is to show my understanding along with what I have learned about HRM (human resources management) and the different way HRM impacts the success behind every business, along with the rules and regulations that go with it. Over the last five weeks I have learned quite a bit about HRM and will reflect on that throughout this paper. “Human resource management is the managing of human skills and talents to make sure they are used effectively and in alignment with an organizations goals.” (Youssef, 2012). I will be including the things I learned throughout the last five weeks in this course, and also let those know what I plan on taking with me in my future career as a manager.…

    • 2539 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Hrm 300 Week 1

    • 460 Words
    • 2 Pages

    Human Resource Management (HRM) is the term used to describe official systems developed for the management of people within an organization. The responsibilities of a human resource manager fall into three major areas: staffing, employee compensation and benefits, and defining/designing work. (Encyclopedia Inc., 2016.) The chief executive officer (C.E.O.) of Northwest Hospital has enquired support in the formation of a Human Resource Management Department. Fundamentally, the purpose of an HRM department is to capitalize on the efficiency of the organization by enhancing its employees. This obligation is most likely to change in any essential way, despite the increasing dynamics of the business culture, consequently organizations…

    • 460 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Euso Disney Stakeholders

    • 859 Words
    • 4 Pages

    Euro Disney S.C.A is a French public company that owns the well-known Euro Disneyland Paris. I have chosen to study this company because it was the subject of many controversies .The French society considers that by encouraging the American brand ``Walt Disney`` will unfortunately lead to `cultural imperialism`. French media and labor unions mounted protests against ``Walt Disney`` because the American managers tried to enforce specific rules without taking into consideration cultural differences. A journalist in the French newspaper ``Le Figaro`` wrote, “I wish with all my heart that the rebels would set fire to Euro Disneyland."[i] It is not easy at all to import a brand especially when USA and France have different cultural and economical backgrounds, codes, regulations and laws. I find it challenging to understand how Euro Disney S.C.A succeeded to pursue its goal and what assurances they gave to its stakeholders as the environment becomes more and more volatile.…

    • 859 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Also, location accessibility by the European population was another advantage for Disney to open its theme park in Paris.…

    • 3081 Words
    • 13 Pages
    Good Essays
  • Good Essays

    That is what led to another issue in France at the Walt Disney park and it was the admission price to the park was high. When reconstructing, Disney wanted to come up with ways that made the people comfortable, and want to come back. The changes they initiated was they reduced the price, change the name, and they started to focus on the culture differences in…

    • 802 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Communication and Hr

    • 1566 Words
    • 7 Pages

    Today Human Resources (HR) is at the centre of business performance. HR professionals have an important role to play in driving decisions that enable their organisations to thrive in both the short and the longer term. Where in the past the function delivered the fundamentals that underpinned the employee lifecycle (such as recruitment, induction and salary administration) supporting organisation performance is now the theme running through HR’s work.…

    • 1566 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Euro Disney - Case Study

    • 2130 Words
    • 9 Pages

    When the International Offer of Shares for the Euro Disneyland S.C.A. (in the following called Euro Disney) was published in October 1989 the plans for this new enterprise of the Walt Disney group were ambiguous. The financial plans for the first year of operation projected total revenues of FF 5,482 million and a net profit after taxation of FF 204 million. For the following years the development should be even more impressive. At that time the plans were seen as a consequent application of the concepts of the existing Disney-designed theme parks.[1]…

    • 2130 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Euro Disney Case Study

    • 12609 Words
    • 51 Pages

    At the press conference announcing Euro Disneyland SCA’s financial results for the year ended September 30, 1994, CEO Philippe Bourguignon summed up the year in succinct terms: “The best thing about 1994 is that it’s over.” In fact, the results for the year were better than many of Euro Disneyland’s long-suffering shareholders had predicted. Although revenues were down 15 percent – the result of falling visitor numbers caused by widespread expectations that the park would be closed down – costs had been cut by 12 percent, resulting in a similar operating profit to that of the previous year. The bottom line still showed a substantial loss (net after-tax loss was FF 1.8bn); however, this was a big improvement on the previous year (FF 5.33bn loss). Tables 13.1 and 13.2 show details of the financial performance. Regarding the future, Bourguignon was decidedly upbeat. Following the FF 13bn restructuring agreed with creditor banks in June, Euro Disney was now on a much firmer financial footing. As a result of the restructuring, Euro Disneyland S.C.A was left with equity of about FF 5.5bn and total borrowings of FF 15.9bn – down by a quarter from the previous year. With the threat of closure lifted, Euro Disney was now in a much better position to attract visitors and corporate partners. Efforts to boost attendance figures included a new advertising campaign, a new FF 600m attraction (Space Mountain) which was due to open in June 1996, and changing the park’s name from Euro Disneyland to Disneyland Paris. In addition, Euro Disney had made large numbers of operational improvements. Mr Bourguignon reported that it had cut queuing times by 45 percent during the year through new attractions and the redesign of existing ones; hotel occupancy rates had risen from 55 percent in the previous year to 60 percent; and managers were to be given greater incentives. The net result, claimed Bourguignon, was…

    • 12609 Words
    • 51 Pages
    Good Essays
  • Good Essays

    Euro Disney- Case Study

    • 944 Words
    • 4 Pages

    Anaheim Disneyland was successful. In the 1970s, Florida was another miracle. In 1983, Disneyland in Tokyo proved that the Japanese really liked their Mickey Mouse. Disney cross-cultural successful marketing made Japanese people happy. Disney then turned their attention to Paris, which is called as an European high culture, high style and high-taste of city. Many people ask: "why they selected Paris?" When the Disney company wanted to build a theme park in Europe, more than 200 regional administrative officials around the world pleaded with cash to lure Disney company to build the park in their hometown like creating medicine miracle. Finally Disney company picked Paris, which was considered in terms of demographic and financial subsidies. Approximately 17 million Europeans living in less than two-hour car journey from Paris. There are 310 million people with less than two hours flying to Paris. In addition, the French government was eager to attract the Disney company to Paris…

    • 944 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne, 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. The location was chosen over 200 potential sites in Europe from Portugal through Spain, France, Italy and Greece. Disney Management expected Europeans to receive the theme park in the same behavior that their Japanese counterparts for Disneyland-Tokyo did for Mickey Mouse and other famous Disney characters but, in 1992, amount of visitors reached only 9.2 million and spent 12% less on purchases than the estimated $33 per head, and the projected attracting 11 million visitors and operating of S100 million during the first year of operation became a loss of $900 million by summer of 1994 since opening. Development Crisis looms and rescue was put on October 1994. The park's name was officially changed from Euro Disney to "Disneyland Paris", in order to more closely link the park with the romantic city of Paris, and to disassociate itself with the poor reputation that has become linked with the phrase "Euro Disney". The tide turnaround in 1996, Disneyland Paris became the most visited tourist attraction in France with 11.7 million (increase 9% from the previous year), being one of Europe's leading tourist destinations. Later entering Hong Kong, although, Disney was determined not to make the same cultural and management mistakes in China that had plagued Disneyland Paris, they don’t predict the coming hurdle in China that is limited knowledge of Disney characters and lore. However, plans to increase the capacity in China will help to promote awareness of the Disney name among the mainland Chinese population and cement ties with Beijing.…

    • 1756 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Employees are an organisations most important asset as they ultimately determine organisational success or failure. The management of employees therefore forms a crucial component in an organisation’s strategy. Throughout the last few decades the awareness of employee importance has grown with a shift from personnel management to a more individually focused human resource management. In this time it was realised that optimal employee performance can be achieved through an integrated strategy that establishes and maintains an employment relationship. Human resources management (HRM) shares, as a result, an interconnection with corporate strategy and mission because the function will help determine the level of an organisation’s success. This is further extended to all management functions such as marketing, finance, IT etc as employee management will have significant influence over the way in which managers work towards goals within their own department. Due to the nature of their interconnectedness, alignment of HRM strategy and corporate strategy will thus be crucial in achieving the organisation’s mission. By analysing HRM strategy and operations this point can be explored and will emphasise both the importance of employees as well as their management to the objectives and success of an organisation. Finally it is important to consider corporate culture in the implementation of HRM strategy and frequent HRM evaluation, as the field is constantly changing through employment legislation and new generations taking the place of others in the workforce. Organisations will thus need to be flexible and adapt in order to plan and implement a strategy that maintains a good employment relationship, whilst working towards achieving corporate goals…

    • 3520 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Services and the Industry

    • 2712 Words
    • 11 Pages

    Euro Disney is a branch of the Walt Disney group and opened in April 1992 to join the Disney trend and fellow Disney theme parks in America and Tokyo. Disney land opened in 1955 on an 80 acre site in the suburban town of Anaheim. Euro Disney is located just outside of Paris in Northern France. It is stated in the Euro Disney case study:…

    • 2712 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Euro Disney

    • 3014 Words
    • 13 Pages

    In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim, California; Disney World in Oralando, Florida; and Tokyo Disneyland in Japan.…

    • 3014 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    hrm learnng revision qns

    • 9756 Words
    • 37 Pages

    ‘For whom and how well’ – assesses the outcomes of HRM and focuses on what the key purpose of HRM should be. How behaviour translates to outcome?…

    • 9756 Words
    • 37 Pages
    Powerful Essays