Eva Case Study
Introduction My family and I have been travel with EVA Airways most of the time when we have to travel to other countries. Nevertheless, I was not the one who chose the airlines but my parents did. There are many other choices but why EVA Airways. I was wondering the reasons behind it. Moreover, I am interesting in working under EVA Airways after graduation. Therefore, I would like to know more about this company in more detail for future benefits when applying for the job at EVA Airways.
Background
EVA Airways is a Taiwan based airline company under Evergreen group that provides cabin and cargo services to over 40 destinations. EVA Airways has established since 1989 as a private international airline by the company’s founder Chang Yung-Fa for its parent company’s, Evergreen Marine Corporation, 20th anniversary celebration. Evergreen Marine Corporation is the world famous shipping line in terms of container operation.
EVA Airways began flying on July 1, 1991 to Singapore, Bangkok, Kuala Lumpur, Jakarta, Penang, and Seoul. By the end of the same year, EVA Airways added a few other stops in East Asia. EVA Airways launched a nonstop route between Taipei and Los Angeles and Taipei-Seattle-Newark route for entering the United States market and became the first Asian carrier to serve the Newark airport in 1992. EVA Airways expanded the route to London’s Heathrow airport in 1993. By 1995, the company was operating 20 aircraft and expanding the route network to London and Paris. The airline carried more than three million passengers a year and cargo was accounting for 30 percent of revenue. In 1999, the company goes public (EVA Airways Corporation History, 2003). The major shareholders are Evergreen Marine Corporation and Evergreen International Corporation.
According to EVA Airways official website, the chairman of EVA Airways is now Mr. Cheng, Kuang-Yuan and president is Mr. Chang, Kuo-Wei. The number of employee is 5,807 as the end of 2011. Because of the
Background
EVA Airways is a Taiwan based airline company under Evergreen group that provides cabin and cargo services to over 40 destinations. EVA Airways has established since 1989 as a private international airline by the company’s founder Chang Yung-Fa for its parent company’s, Evergreen Marine Corporation, 20th anniversary celebration. Evergreen Marine Corporation is the world famous shipping line in terms of container operation.
EVA Airways began flying on July 1, 1991 to Singapore, Bangkok, Kuala Lumpur, Jakarta, Penang, and Seoul. By the end of the same year, EVA Airways added a few other stops in East Asia. EVA Airways launched a nonstop route between Taipei and Los Angeles and Taipei-Seattle-Newark route for entering the United States market and became the first Asian carrier to serve the Newark airport in 1992. EVA Airways expanded the route to London’s Heathrow airport in 1993. By 1995, the company was operating 20 aircraft and expanding the route network to London and Paris. The airline carried more than three million passengers a year and cargo was accounting for 30 percent of revenue. In 1999, the company goes public (EVA Airways Corporation History, 2003). The major shareholders are Evergreen Marine Corporation and Evergreen International Corporation.
According to EVA Airways official website, the chairman of EVA Airways is now Mr. Cheng, Kuang-Yuan and president is Mr. Chang, Kuo-Wei. The number of employee is 5,807 as the end of 2011. Because of the