evaluate and determine marketing mix
Assignment- 1
Evaluate and Determine Marketing Mix
1. Introduction about Braaap:
At age 16 Smith had a vision to establish mini motocross Superlight MX in Australia. In 2004 he identified the need to develop an affordable Superlight pit bike which could be ridden and jumped confidently by adults. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his reputation and accumulate knowledge from the best motocross riders. At the time Smith was a provisional driver and could not hire rental cars, so to overcome this limitation he sponsored riders to participate in the events he was unable to attend. Through these experiences Smith ascertained the requirements to build mini bikes capable of rivaling the American models. Lacking the means to produce them he saw no choice but to visit China and source a manufacturer capable of building mini bikes to his specification.
Smith aims to provide young people with an outlet to receive adrenaline rushes through stimulating activities like trail bike riding rather than drugs, alcohol or crime. Smith established Adrenalin Plan during 2010 to divide the cost of purchasing a motorcycle into affordable weekly payments. Mostly known for its redundant $3 a day marketing campaign, Adrenalin Plan has proven a tremendous success and propelled braaap’s year on year growth.
2. Key characteristics of their products and services and their significance to the market.
The products sold in the Braaap store have the characteristics to ensure the highest quality in the world. The Braaap’s online market is the biggest market around Australia. That brand Baap’s have many partners all over the world to develop and sell their products. They must manage the products and brands To create the customer relationship. Product is a key element in the overall market offering. The Braap brand offers a lifetime
Evaluate and Determine Marketing Mix
1. Introduction about Braaap:
At age 16 Smith had a vision to establish mini motocross Superlight MX in Australia. In 2004 he identified the need to develop an affordable Superlight pit bike which could be ridden and jumped confidently by adults. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his reputation and accumulate knowledge from the best motocross riders. At the time Smith was a provisional driver and could not hire rental cars, so to overcome this limitation he sponsored riders to participate in the events he was unable to attend. Through these experiences Smith ascertained the requirements to build mini bikes capable of rivaling the American models. Lacking the means to produce them he saw no choice but to visit China and source a manufacturer capable of building mini bikes to his specification.
Smith aims to provide young people with an outlet to receive adrenaline rushes through stimulating activities like trail bike riding rather than drugs, alcohol or crime. Smith established Adrenalin Plan during 2010 to divide the cost of purchasing a motorcycle into affordable weekly payments. Mostly known for its redundant $3 a day marketing campaign, Adrenalin Plan has proven a tremendous success and propelled braaap’s year on year growth.
2. Key characteristics of their products and services and their significance to the market.
The products sold in the Braaap store have the characteristics to ensure the highest quality in the world. The Braaap’s online market is the biggest market around Australia. That brand Baap’s have many partners all over the world to develop and sell their products. They must manage the products and brands To create the customer relationship. Product is a key element in the overall market offering. The Braap brand offers a lifetime