Establish and Adjust the Marketing Mix
Establish and Adjust the Marketing Mix
Monitor and adjust the marketing mix
BSBMKG502B
Business Report: TOYOTA
1. Introduction
Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc. The company headquartered in Toyota, Aichi, Japan which employed 300,734 people worldwide and was the third largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eighth largest company in the world by revenue (around 200 billion USD) in 2011. The company reported it had manufactured its 200million cars in 2012.
Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and developing products. The company has 12 percent of the global market share. We can see and buy products everywhere.
Toyota was founded by Kiichiro Toyoda in 1937 as a spinoff from Toyota Industries to create automobiles. In 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Nowadays Toyota Motor Corporation group companies are Toyota, Lexus, Daihatsu, and Hino Motors, along with several non-automotive companies.
2. Marketing mix
2.1 Product
Toyota is a recognized brand, a reliable automotive maker and has a huge brand image. The company produces various kinds of cars, such as passenger car, light car, sport car, luxury car, SUV, HV, EV, PHV (plug in hybrid), and we can choose and buy them. Toyota’s cars have a lot of polished design, unique colors and clear trim which is attract to customers easily. Furthermore, the company has an innovative technology and big global market share (12%) in the world.
This would be interesting. We see the internet web sites, Toyota Japan, Toyota the USA and Toyota Australia, the company sells different products to each countries to more adapt to the local demand. Some cars are similar
Monitor and adjust the marketing mix
BSBMKG502B
Business Report: TOYOTA
1. Introduction
Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc. The company headquartered in Toyota, Aichi, Japan which employed 300,734 people worldwide and was the third largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eighth largest company in the world by revenue (around 200 billion USD) in 2011. The company reported it had manufactured its 200million cars in 2012.
Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and developing products. The company has 12 percent of the global market share. We can see and buy products everywhere.
Toyota was founded by Kiichiro Toyoda in 1937 as a spinoff from Toyota Industries to create automobiles. In 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Nowadays Toyota Motor Corporation group companies are Toyota, Lexus, Daihatsu, and Hino Motors, along with several non-automotive companies.
2. Marketing mix
2.1 Product
Toyota is a recognized brand, a reliable automotive maker and has a huge brand image. The company produces various kinds of cars, such as passenger car, light car, sport car, luxury car, SUV, HV, EV, PHV (plug in hybrid), and we can choose and buy them. Toyota’s cars have a lot of polished design, unique colors and clear trim which is attract to customers easily. Furthermore, the company has an innovative technology and big global market share (12%) in the world.
This would be interesting. We see the internet web sites, Toyota Japan, Toyota the USA and Toyota Australia, the company sells different products to each countries to more adapt to the local demand. Some cars are similar