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SWOT Analysis Of Toyota Motor Corporation: Toyota Company

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SWOT Analysis Of Toyota Motor Corporation: Toyota Company
History:
Ever since its founding, Toyota has sought to contribute to a more prosperous society through the manufacture of automobiles, operating its business with a focus on vehicle production and sales.
In the celebration of its 75th anniversary, the corporation has compiled 75 Years of Toyota.
Toyota Motor Corporation: Toyota is a Japanese automotive producer headquartered in Toyota, Aichi, Japan. Kiichiro Toyoda is the founder of the company in 1937as a spinoff from his father's company Toyota Industries to create automobiles. The multinational company subsist of 333,498 employees globally in 2013, as of November 2014,it is the twelfth-greatest corporation in the world by annuity. In 2012 Toyota was the leading automobile manufacturer by …show more content…
SWOT analysis of this company is given below:
Strengths
Global organization, with a strong international position in 170 countries worldwide.
Strong brand image based on quality, environmental friendly (greener), customized range.
High financial strength
Industry leader in manufacturing and production. Maximizes profit through efficient lean manufacturing approaches (e.g. Total Quality Management) and JIT (Just in Time) manufacturing and first mover in car research and development.
Weakness
Japanese car manufacturer - seen as a foreign importer.
Toyota produces most of its cars in US and Japan whereas competitors may be more strategically located worldwide to take advantage.
Toyota is badly hit by 2008 financial crisis.
Opportunities
Joint ventures with French motoring companies.
To expand more aggressively into new segments of the market. The launch of Aygo model by Toyota is intended to take market share in youth …show more content…
R&D values of the Toyota would In light of Quality, durability, reliability, quality for money, environmentally-safe, helpful. Toyota need initiated new innovations including 1st bulk-produced mixture gasoline-electric automobile, which needed a deal about two million overall for 2010. Toyota need Different offices For example, propelled stopping direction framework (APGS) (automatic parking), a four-speed naturally controlled for buttons to economy moving What's more power, and an eight-speed programmed conduction. It need generated scion What's more Lexus vehicles; prestigious for dependability Also
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