International Marketing Assignment
BBIM4103
INTERNATIONAL MARKETING
SEPTEMBER 2014
Name: Lam Teik Ken
Matrix No: 870211085841001
Johor Learning Centre
Table of Contents
Page No
1. Introduction
3
2. Internal and External Driving Forces to International
4-7
3. Most Significant Driving Forces
7
4. Strategies implemented by Toyota to International
7-9
5. Conclusion
9
Introduction
Toyota is 2nd largest automotive manufacturer in the world and Toyota Motor Corporation is headquartered in Toyota City, Aichi. Toyota has annual sales of $120 Billion by producing about 5.5 million vehicles per year from 56 manufacturing plants across 6 continents. Until 2014, there are about 338,875 people working for them. Toyota was founded in 1933, and now has developed into the main car production; business to large industrial groups involved in machinery, electronics, finance and other industries. Toyota's early manufacturing of textile machinery, textile machinery production, founder Kiichiro Toyoda in 1933 established the Automotive Division, and thus began the history of manufacturing cars of Toyota Motor Corporation. In 1935, Toyota AI cars a successful trial, the second year of the formal establishment of Automotive Industry Corporation. Through the introduction of European and American technology under the guidance of the U.S. automotive technical experts and management experts, and soon mastered the art of automobile production and management techniques, and in accordance with the characteristics of the Japanese nation, created the famous the total production of 10 million. Toyota Motor Corporation, the 1960s and 1970s Japan's self-growth period, after the 1980s, and began it fully into the world of international strategy. It worked in the United States, Britain and Southeast Asia to establish wholly-owned or joint ventures, and automotive research and development centre jointly built by the local implementation of the internationalization strategy of the local research and
INTERNATIONAL MARKETING
SEPTEMBER 2014
Name: Lam Teik Ken
Matrix No: 870211085841001
Johor Learning Centre
Table of Contents
Page No
1. Introduction
3
2. Internal and External Driving Forces to International
4-7
3. Most Significant Driving Forces
7
4. Strategies implemented by Toyota to International
7-9
5. Conclusion
9
Introduction
Toyota is 2nd largest automotive manufacturer in the world and Toyota Motor Corporation is headquartered in Toyota City, Aichi. Toyota has annual sales of $120 Billion by producing about 5.5 million vehicles per year from 56 manufacturing plants across 6 continents. Until 2014, there are about 338,875 people working for them. Toyota was founded in 1933, and now has developed into the main car production; business to large industrial groups involved in machinery, electronics, finance and other industries. Toyota's early manufacturing of textile machinery, textile machinery production, founder Kiichiro Toyoda in 1933 established the Automotive Division, and thus began the history of manufacturing cars of Toyota Motor Corporation. In 1935, Toyota AI cars a successful trial, the second year of the formal establishment of Automotive Industry Corporation. Through the introduction of European and American technology under the guidance of the U.S. automotive technical experts and management experts, and soon mastered the art of automobile production and management techniques, and in accordance with the characteristics of the Japanese nation, created the famous the total production of 10 million. Toyota Motor Corporation, the 1960s and 1970s Japan's self-growth period, after the 1980s, and began it fully into the world of international strategy. It worked in the United States, Britain and Southeast Asia to establish wholly-owned or joint ventures, and automotive research and development centre jointly built by the local implementation of the internationalization strategy of the local research and