international marketing case study
Online Assignment Submission
Birmingham Business School
Student ID Number: 1439623
Programme Of Study: Msc International Business
Module: International Marketing
Assignment Title: Case study analysis
Date and Time of Submission: 20/10/2014 09:30
Please ensure that you complete and attach this Submission Form to the front of all work that is submitted online.
Before submission, please ensure that your name does not appear anywhere on your work, only your Student ID number.
By submitting your work online you are confirming that your work is your own and that you understand and have read the University’s rules regarding plagiarism and the consequences that will arise should you submit plagiarised work.
Case study analysis
Key success factors in the world toy industry.
The reality of today 's society identified by the text is low birth rate around the world, which resulted of the size of family has shrank gradually. In addition, the tendency of woman postpone their plan to have children became more and more popular both in developed and developing country. However, on the other hand, those changes have provides more opportunities to develop toy.
The toy industry has got some benefits from falling family size. According to the demographics from text, the percentage of population in 0-14 years has declined continuously from 35.2% in 1980 to 26.3% in 2010, which means with the trend of the declining number of children within family, parents have more spare money to purchase toys and fewer children to share their toys. At same time, one child in a family can get more love from their parent, because they do not have to share their with their brothers or sisters. Especially in China, which has been indicated in the text, many parents spoil their children with toys and cloth, from the statistics data shows that it occupied 26% of total spending in 2009, which is much higher than other countries on toys spending. That condition provides a promising
Birmingham Business School
Student ID Number: 1439623
Programme Of Study: Msc International Business
Module: International Marketing
Assignment Title: Case study analysis
Date and Time of Submission: 20/10/2014 09:30
Please ensure that you complete and attach this Submission Form to the front of all work that is submitted online.
Before submission, please ensure that your name does not appear anywhere on your work, only your Student ID number.
By submitting your work online you are confirming that your work is your own and that you understand and have read the University’s rules regarding plagiarism and the consequences that will arise should you submit plagiarised work.
Case study analysis
Key success factors in the world toy industry.
The reality of today 's society identified by the text is low birth rate around the world, which resulted of the size of family has shrank gradually. In addition, the tendency of woman postpone their plan to have children became more and more popular both in developed and developing country. However, on the other hand, those changes have provides more opportunities to develop toy.
The toy industry has got some benefits from falling family size. According to the demographics from text, the percentage of population in 0-14 years has declined continuously from 35.2% in 1980 to 26.3% in 2010, which means with the trend of the declining number of children within family, parents have more spare money to purchase toys and fewer children to share their toys. At same time, one child in a family can get more love from their parent, because they do not have to share their with their brothers or sisters. Especially in China, which has been indicated in the text, many parents spoil their children with toys and cloth, from the statistics data shows that it occupied 26% of total spending in 2009, which is much higher than other countries on toys spending. That condition provides a promising
References: CGMA (2014), ESSENTIAL TOOLS FOR MANAGEMENT ACCOUNTANTS. The tools and techniques to support ustainable business success. Available from: http://www.cgma.org/Resources/Tools/essential-tools/Pages/porters-five-forces.aspx?TestCookiesEnabled=redirect