Mngt2001 Final Essay - Toyota Business Strategy
TABLE OF CONTENTS
1.0 Strategic Analysis
1.1 PESTLE
1.2 SWOT
1.3 Porters 5 Forces
2.0 About Toyota
1.4 Vision
1.5 Mision
1.6 Core Values
3.0 Toyotas Current Strategies Choices
3.1 Ansofs Product/Market Business level Strategies
3.2 Miles and Snow’s Adaptive Strategies
3.3 Porters Competitive Business level Strategies
4.0 Meeting the current strategies?
5.0 Strategic Implementation Issues.
6.0 Stay with the “Toyota Way” or seek alternative strategies?
7.0 Conclusions
8.0 References
9.0 Appendices
INTRODUCTION:
Toyota Motor Corporation is a multinational company which manufactures automobiles in 27 countries all over the world and Toyota’s vehicles are sold over 170 countries, not only under the Toyota logo, but are also sold as Lexus, Daihatsu and Hino. Toyota’s vision, as found on their website is “To be the most respected and admired company”, while their mission is “To deliver outstanding automotive products, and enrich our community, partners and environment.” Toyota’s core values comprise of putting the customer first, having respect for people, being focused internationally and to focus on continuous improvement and innovation.
This report contains a strategic profile of Toyota, containing a strategic analysis of the company.
PESTLE MODEL
POLITICAL
As Toyota is a multinational company, they become subject to various degrees of political pressures and instabilities. Currently Toyota is subject to increased government hostility in Venezuela and Nigeria, and as a direct result there has become a greater dependence on OPEC oil, thus causing a great deal influence on the motor industry. Instability in the Middle East has also affected Toyota a great deal. As an unavoidable result fuel efficiency has become a very significant factor for car manufacturers as with the current uncertainty consumers seek stability and cheaper alternatives. In turn prospective buyers may consider the purchase of a vehicle that is less
1.0 Strategic Analysis
1.1 PESTLE
1.2 SWOT
1.3 Porters 5 Forces
2.0 About Toyota
1.4 Vision
1.5 Mision
1.6 Core Values
3.0 Toyotas Current Strategies Choices
3.1 Ansofs Product/Market Business level Strategies
3.2 Miles and Snow’s Adaptive Strategies
3.3 Porters Competitive Business level Strategies
4.0 Meeting the current strategies?
5.0 Strategic Implementation Issues.
6.0 Stay with the “Toyota Way” or seek alternative strategies?
7.0 Conclusions
8.0 References
9.0 Appendices
INTRODUCTION:
Toyota Motor Corporation is a multinational company which manufactures automobiles in 27 countries all over the world and Toyota’s vehicles are sold over 170 countries, not only under the Toyota logo, but are also sold as Lexus, Daihatsu and Hino. Toyota’s vision, as found on their website is “To be the most respected and admired company”, while their mission is “To deliver outstanding automotive products, and enrich our community, partners and environment.” Toyota’s core values comprise of putting the customer first, having respect for people, being focused internationally and to focus on continuous improvement and innovation.
This report contains a strategic profile of Toyota, containing a strategic analysis of the company.
PESTLE MODEL
POLITICAL
As Toyota is a multinational company, they become subject to various degrees of political pressures and instabilities. Currently Toyota is subject to increased government hostility in Venezuela and Nigeria, and as a direct result there has become a greater dependence on OPEC oil, thus causing a great deal influence on the motor industry. Instability in the Middle East has also affected Toyota a great deal. As an unavoidable result fuel efficiency has become a very significant factor for car manufacturers as with the current uncertainty consumers seek stability and cheaper alternatives. In turn prospective buyers may consider the purchase of a vehicle that is less
References: Figure 1. http://courses.cit.cornell.edu/econ101-dl/lecture-supply-long-run.html Figure 2. http://www.agmrc.org/business_development/getting_prepared/business_and_economic_concepts_and_principles/experience_curve.cfm