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A Multinational Automobile Manufacturing Marketing
Essay
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This is a management report on the Toyota corporation limited which is a multinational automobile manufacturing and sales company. The company was established by Mr. Kiichiro Toyoda on 28th
August 1937 in Japan. Since then, company was developed continuously and it became the world’s largest car manufacturing company by 2009. At present, Toyota has 12 plants and 11 manufacturing subsidiaries and affilitiates in Japan and 53 manufacturing companies in 26 countries by 2009. (Toyo land, 2010). As of June 2010, Toyota has 320590 employees across the world. In addition, Toyota has other group companies such as Hino Motors Limited, Daihatsu motor company limited and Lexus. (
Toyota, 2010)
The main core business of Toyota is automobile manufacturing and sales. Toyota manufactures all types of vehicles from mini vehicles to large trucks. In addition company is also active in other nonautomotive areas including housing, financial services, communications, GAZOO, marine vehicles, biotechnology and afforesation. Toyota is also making contributions to the world of 21st century by developing new businesses. Moreover, Toyota promotes creativity and enterprising spirit, and is seeking seeds of enterprise outside the company as well by a venture fund, which Toyota has established for the purpose of fostering and in-house ambience. (Toyota, 2010)
Appendix E of the report presents the main products and total employees of Toyota in all 53 overseas manufacturing companies.
Company Market and Competitors
Toyota is a multinational company and as mentioned above, the core business of the company is car manufacturing and sales. It exports cars in different countries of the world. The main markets of the company are:
North America
Latin America
Europe
Asia
Africa
Oceania and Middle East
The biggest car sales market for the company is USA,
Essay
ukessays.com /essays/marketing/a-multinational-automobile-manufacturing-marketing-essay.php
This is a management report on the Toyota corporation limited which is a multinational automobile manufacturing and sales company. The company was established by Mr. Kiichiro Toyoda on 28th
August 1937 in Japan. Since then, company was developed continuously and it became the world’s largest car manufacturing company by 2009. At present, Toyota has 12 plants and 11 manufacturing subsidiaries and affilitiates in Japan and 53 manufacturing companies in 26 countries by 2009. (Toyo land, 2010). As of June 2010, Toyota has 320590 employees across the world. In addition, Toyota has other group companies such as Hino Motors Limited, Daihatsu motor company limited and Lexus. (
Toyota, 2010)
The main core business of Toyota is automobile manufacturing and sales. Toyota manufactures all types of vehicles from mini vehicles to large trucks. In addition company is also active in other nonautomotive areas including housing, financial services, communications, GAZOO, marine vehicles, biotechnology and afforesation. Toyota is also making contributions to the world of 21st century by developing new businesses. Moreover, Toyota promotes creativity and enterprising spirit, and is seeking seeds of enterprise outside the company as well by a venture fund, which Toyota has established for the purpose of fostering and in-house ambience. (Toyota, 2010)
Appendix E of the report presents the main products and total employees of Toyota in all 53 overseas manufacturing companies.
Company Market and Competitors
Toyota is a multinational company and as mentioned above, the core business of the company is car manufacturing and sales. It exports cars in different countries of the world. The main markets of the company are:
North America
Latin America
Europe
Asia
Africa
Oceania and Middle East
The biggest car sales market for the company is USA,