Strategic Management: External Analysis
MGT499 - Strategic Management Module 2 – Case
Strategic Management: External Analysis
Keith Broomfield
Looking at Toyota as a normal everyday person you would swear that everything was on the up an up with the company. After reading a bit about the inside organization I realize that isn’t at all true. During this paper we will identify two main threats and two major opportunities facing the automobile industry. And do the executives at Toyota and the independent analyst agree?
We can start by addressing what the president and chairman spoke of in the 2010 annual report. Kimimasa Mayam president of Toyota started his letter of by thanking the stakeholders. He seemed to be very optimistic about the turnaround in the company. Speaking on how the company prides itself on vehicle safety and customer satisfaction. On the other hand Fujio Cho the chairman took a more direct approach apologizing to everyone for more or less a lapse in the company, followed by a statement reaffirming the company’s standards and principles.
The Toyota Motor Corporation was incorporated in 1937 and has many strengths being one of the industry leaders in the automotive industry. Toyota has three major brands underneath the company umbrella; Toyota, Lexus, and Scion. By having these three distinct brands, it lets the company reach many sectors of the globe in a choice of vehicle for customers. They produce their vehicles and target specific global regions, such as the Carina E for the European segment. Toyota has traditionally also been the leader in Total Quality Management or TQM. The belief that no process could ever be declared perfect, and that therefore there was always room for improvement was introduced by Toyota Sakichi. This brought about the Japanese word,
Strategic Management: External Analysis
Keith Broomfield
Looking at Toyota as a normal everyday person you would swear that everything was on the up an up with the company. After reading a bit about the inside organization I realize that isn’t at all true. During this paper we will identify two main threats and two major opportunities facing the automobile industry. And do the executives at Toyota and the independent analyst agree?
We can start by addressing what the president and chairman spoke of in the 2010 annual report. Kimimasa Mayam president of Toyota started his letter of by thanking the stakeholders. He seemed to be very optimistic about the turnaround in the company. Speaking on how the company prides itself on vehicle safety and customer satisfaction. On the other hand Fujio Cho the chairman took a more direct approach apologizing to everyone for more or less a lapse in the company, followed by a statement reaffirming the company’s standards and principles.
The Toyota Motor Corporation was incorporated in 1937 and has many strengths being one of the industry leaders in the automotive industry. Toyota has three major brands underneath the company umbrella; Toyota, Lexus, and Scion. By having these three distinct brands, it lets the company reach many sectors of the globe in a choice of vehicle for customers. They produce their vehicles and target specific global regions, such as the Carina E for the European segment. Toyota has traditionally also been the leader in Total Quality Management or TQM. The belief that no process could ever be declared perfect, and that therefore there was always room for improvement was introduced by Toyota Sakichi. This brought about the Japanese word,