“How to Thrive in Turbulent Markets” by Donald Sull (2009)
“Are Managers Obsolete?” by Thomas M. Hout (1999)
“What is Strategy?” by Michael E. Porter (2000)
“Knowledge-Worker Productivity: The Biggest Challenge” by Peter F. Drucker (1999)
Strategic Management
Professor Smith
Eugene Bogart
01/26/2012
Article review and critique: “How to Thrive in Turbulent Markets” by Donald Sull (2009)
Synopsis:
In the article “How to Thrive in Turbulent Markets” by Donald Sull (2009), the author discusses the similarities between the duties required by management and the matchups between boxers. Managers and the complex market in which they do business are compared to the uncertainty of a boxing match. A few examples touched upon by the article include the dot-com bubble burst, the terrorist attacks, and concern about global warming. All of these issues came as a surprise to our economy, just as a left hook from Muhammad Ali might surprise an opponent. The article also states that a company must have operational agility, much like their example of a Brazilian brewing company, who kept costs low in anticipation of market competition. The article continued by saying a company must be like a boxer and be able to take a punch – that is – to be able to withstand a loss or setback and still have the character to prevail. The report also gives details about how to have both economical agility and absorption as a company.
Likes:
I enjoyed this article because the ways the author uses to compare boxing and management seem very understandable. For a company to ‘float like a butterfly, sting like a bee’, the article tells us that “a company’s ability to consistently identify and capture business opportunities more quickly than its rivals do” (pg. 80). The article also makes this connection towards corporate absorptions. In order for a company to ‘take a licking and keep on ticking’