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Strategic Management

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Strategic Management
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Avon Products Inc is a well-known worldwide producer and distributor of skincare, cosmetics, and household items has been in business for the past 126 years (since 1886) was founded by David McConnell. Avon Products Inc operates in over 140 countries. I believe in Avon because I sell the products on a part-time basis for the past three years. The impact of Avon’s mission, vision, and primary stakeholders on its overall success is determined by the company’s revenue, awards, recognition, and their business strategy to remain the leading cosmetic company throughout the world.

Founded in 1886, Avon Products, Inc. (Avon) is the world’s largest direct seller of beauty and beauty-related products.

Avon has been committed to being the company for women since 1886, and for over 125 years we have taken very seriously our responsibility to improve the lives of women. Our core values—trust, respect, belief, humility and integrity—guide the company every day and are fundamental to how we conduct our business and meet the evolving needs of women and all of our stakeholders.
In today’s increasingly complex, globalized world, an unwavering commitment to corporate responsibility is more important than ever and represents the hallmark of success in any industry. As a leading global provider of cosmetics, personal care and related products, we at Avon continue to strengthen our commitment to such critical areas as economic empowerment, environmental stewardship and product responsibility as we work to create a brighter tomorrow.

Major Brands and Product Lines
Avon's support of women encompasses all aspects of personal care, including beauty, wellness, health and fitness, as well as economic empowerment and financial independence. To remain at the forefront of the highly competitive beauty industry, Avon constantly develops quality, effective and affordable



References: David L. Kultz (2008). South-Western Cengage Learning: Contemporary Marketing (14th edition). Mason, Ohio: Cengage Learning CBS News (2012). Avon cutting 1,500 jobs. Retrieved on December 12, 2012 from website: http://www.cbsnews.com/8301-505123_162-57558694/avon-cutting-1500-jobs/ Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/corporateresponsibilitypractices/corporate-governance.html#bod

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