Market Plan of Baby Seat in Car
Time frame, national or regional rollout
Since the ” Save lives, prevent and reduce vehicle-related crashes” is NHTSA 's principle, our goal is protect the children 's security and help parents take care their children. The marketing elements of our products of Children Safety Anti-Lock System are not only quality and technology, but also successful marketing strategies which are showed below:
1. Initial objective i. Create the partnership with car manufacturers
We plan to create the partnership with car manufactures to sale our products to target customers. First we take aim on top 10 car manufacturers.
Here is the list of World’s Top 5 Car Manufacturers Companies 2011-2012
No: 1 Toyota
It is a well known fact that Toyota is leading automobile manufacturer and the company founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to manufacture automobiles. Toyota employed around 317,734 people around world wide
Total no. of vehicles in 2010: 77,743,862
Revenue: $235.89 billion (FY 2010)
No: 2 General Motors General motors’ is the world’s second largest automaker that does business in 157 countries and it is an American multinational automotive corporation located in Detroit, Michigan. It was founded by William C. Durant on Sep 16, 1908.
Total no. of vehicles in 2010: 8,476,192
Revenue: $135.592 billion (2010)
ii. No: 3 Volkswagen The other famous automobile manufacturer which also owns cars like Audi, bugatti, Set, Skoda, Lamborghini and truck manufacturer scania is Volkswagen and the word Volkswagen means ‘people’s car’ in German. It was founded by Ferdinand Porsche on 28th may 1937
Total no. of vehicles in 2010: 7,341,065
Revenue: Euro 126.88 billion (2010)
No: 4 Hyundai Motors This is one of the fastest growing automaker in the world and headquarted in Seoul, South Korea and its manufacturing facility in Ulsan are capable of producing 1.6 million units annually. Around 75000
Since the ” Save lives, prevent and reduce vehicle-related crashes” is NHTSA 's principle, our goal is protect the children 's security and help parents take care their children. The marketing elements of our products of Children Safety Anti-Lock System are not only quality and technology, but also successful marketing strategies which are showed below:
1. Initial objective i. Create the partnership with car manufacturers
We plan to create the partnership with car manufactures to sale our products to target customers. First we take aim on top 10 car manufacturers.
Here is the list of World’s Top 5 Car Manufacturers Companies 2011-2012
No: 1 Toyota
It is a well known fact that Toyota is leading automobile manufacturer and the company founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to manufacture automobiles. Toyota employed around 317,734 people around world wide
Total no. of vehicles in 2010: 77,743,862
Revenue: $235.89 billion (FY 2010)
No: 2 General Motors General motors’ is the world’s second largest automaker that does business in 157 countries and it is an American multinational automotive corporation located in Detroit, Michigan. It was founded by William C. Durant on Sep 16, 1908.
Total no. of vehicles in 2010: 8,476,192
Revenue: $135.592 billion (2010)
ii. No: 3 Volkswagen The other famous automobile manufacturer which also owns cars like Audi, bugatti, Set, Skoda, Lamborghini and truck manufacturer scania is Volkswagen and the word Volkswagen means ‘people’s car’ in German. It was founded by Ferdinand Porsche on 28th may 1937
Total no. of vehicles in 2010: 7,341,065
Revenue: Euro 126.88 billion (2010)
No: 4 Hyundai Motors This is one of the fastest growing automaker in the world and headquarted in Seoul, South Korea and its manufacturing facility in Ulsan are capable of producing 1.6 million units annually. Around 75000
References: Car Seat Laws for the United States and Canada. Retrieved on July 20, 2012 from http://www.inventiveparent.com/state-laws.htm Regulations on the compulsory use of baby car seats source: http://www.cheshi.com.cn/news/2005/5/10022.asp NHTSA http://www.nhtsa.gov/