New Product Launch Marketing Plan
New Product Launch Marketing Plan, Part III
Kirkland Browne, Johanna Gutierrez, Philippe Biboum,
Dana Cannon, Tameika Mclean, Kevin D. Mobley
MKT/571
August Eighteenth, 2014
Dr. Catherine Burr
New Product Launch Marketing Plan, Part III
Executive Summary
Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles ("Audi Club North America Northeast ", 2014). Audi’s cars collection is comprised of sedan, SUVs, convertible, coupe, diesel and hybrids. Audi is one of the three biggest luxury cars companies in the world.
Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand ("Audi Ag", 2014).We intent to do so, by delighting our customers worldwide ("Audi Ag", 2014).
Safety is the number one decision motivator when purchasing a car regardless of where you live and Audi wants to capitalize on that. To predict our consumer’s buying impulses, we will rely on social, cultural and personal factors (Kotler & Keller, 2012).Now is the best time to launch such a product as people drive more and more due in part to recent planes crashes and disappearance. By making night rides safer, Audi intent to gain an edge against its competitors and increase annual sales. Germany and the USA will be our launching platform.
We intend to maximize our sales by putting together a strong advertising campaign. We will be utilizing social media like Facebook, Twitter, Instagram, we will also advertise via television, radio, billboard, etc. Our advertising team is composed of Me Philippe Biboum, Kevin Mobley, Kirkland Browne, Dana Cannon, Tameika Mclean and Johanna Gutierrez. We are highly qualified and we have combined over twenty years of experience in this field. Here are the components of our plan.
Kirkland Browne, Johanna Gutierrez, Philippe Biboum,
Dana Cannon, Tameika Mclean, Kevin D. Mobley
MKT/571
August Eighteenth, 2014
Dr. Catherine Burr
New Product Launch Marketing Plan, Part III
Executive Summary
Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles ("Audi Club North America Northeast ", 2014). Audi’s cars collection is comprised of sedan, SUVs, convertible, coupe, diesel and hybrids. Audi is one of the three biggest luxury cars companies in the world.
Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand ("Audi Ag", 2014).We intent to do so, by delighting our customers worldwide ("Audi Ag", 2014).
Safety is the number one decision motivator when purchasing a car regardless of where you live and Audi wants to capitalize on that. To predict our consumer’s buying impulses, we will rely on social, cultural and personal factors (Kotler & Keller, 2012).Now is the best time to launch such a product as people drive more and more due in part to recent planes crashes and disappearance. By making night rides safer, Audi intent to gain an edge against its competitors and increase annual sales. Germany and the USA will be our launching platform.
We intend to maximize our sales by putting together a strong advertising campaign. We will be utilizing social media like Facebook, Twitter, Instagram, we will also advertise via television, radio, billboard, etc. Our advertising team is composed of Me Philippe Biboum, Kevin Mobley, Kirkland Browne, Dana Cannon, Tameika Mclean and Johanna Gutierrez. We are highly qualified and we have combined over twenty years of experience in this field. Here are the components of our plan.
References: Anonymous. Understanding market metrics. Retrieved August 17, 2014 from http://www.dobney.com/Research/market_metrics.htm AUDI AG. (2014). Retrieved from http://www.audi.com/corporate/en/company/corporate-strategy.html Audi Club North America Northeast. (2014). Retrieved from http://www.neqclub.org/about-us/audis-history.html Audi of America News Channel. (2014). Retrieved from http://www.audiusanews.com/newsroom.do;jsessionid=B4BD8EEE4DAD44DA49C746C83D80A7BE?&id=65&allImage=1&name=sales-news&mid=98 Insurance Institute for Highway Safety. (n.d). Retrieved from http://www.iihs.org Kotler, P., & Keller, K. (2012). Marketing Management (14th Ed.). Upper Saddle River, NJ: Prentice Hall. National Highway Traffic Safety Administration. (2013). Retrieved from http://www-nrd.nhtsa.dot.gov/Pubs/811845.pdf National Organization for youth safety. (2013). Retrieved from http://www.noys.org www.germany.usembassy.gov