Short summary about Toyota
Toyota Motor Company was formed in 1933, as a division of Toyoda Automatic Loom Works by Kiichiro Toyoda. The company began making Type A engines with the support of the Japanese government. In 1937, the automotive division of Toyoda Automatic Loom became an independent company. The company’s early focus was to make trucks to support the Japanese military during wartimes, however, after WWII; the company began focusing on passenger vehicles again in 1947.
By the middle of the 1950’s, the motor company was struggling and about to file for bankruptcy when a large order for support vehicles came in from the U. S. Military fighting in Korea. This 5000 vehicle order rejuvenated the business and got Toyota Motor Company (TMC) up and roaring again (Greto, Schotter, & Teagarden, 2010).
Toyota realized that there was a great growth opportunity in the United States; therefore, they set up their first sales operations inside the U.S. in the late 50’s. As the company contended with strong trade regulations and other difficulties to imports imposed by the U.S. government, they decided to pursue setting up manufacturing plants and sales and engineer divisions within the U.S.
By 1988, the company had worked hard to understand the American markets and demands and had studied their competitors such as GM and Ford and set up their own plants to compete in the Western markets. The companies calculated measurement of entering the U.S. market paid off handsomely and by 2009, the company employed more than 8,900 people in 50 states with a capacity in its facilities to produce over 10 million vehicles making them an industry giant (Greto, Schotter, & Teagarden, 2010).
The “magic” in Toyotas global success had been based on a strong and deliberate culture that focused on constant improvement and dedication to quality and their customers. This cornerstone of their business led to a world renowned