According to the Heckscher &Ohlin theory (H-O theory), countries with different resources or factor endowments trade each other and a country’s comparative advantage is determined by its relative factor scarcity relative to a set of countries. It is the difference in technology and/or endowments according to these early trade theories that are the underlying causes of international trade. The comparative advantage concept is still popular although some other new models have emerged. New trade theories give a central role to increasing profitability, product differentiation,
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