of the profit but if the coffee was bought from somewhere else in Guatemala the famers only receive a small percentage of the profit. Also the more coffee that is bought the more of a demand there is to buy, this benefits the farmers because more coffee will be bought from them. Buying a cup of coffee relates to globalization due to the fact it brings the potential for economic growth. If we continue to buy Starbucks and the demand goes up we are helping smaller countries with there economic growth, more mass producing of coffee and the potential for expansion of there field to produce more product. After reading what is in the book and viewing the video I don 't think it will change my consumption, personally I love Starbucks and I drink it everyday sometimes more than once a day so not sure how much more I can help. I know Starbucks is a vast growing company so there supply and demand goes up daily. Honestly I think I am drinking to much Starbucks and was debating on cutting back before I read this but maybe I will maintain what I am consuming, so I guess in a way yes it might have impacted my consumption slightly.
References
Crapo, R.H. (2013). Cultural anthropology. San Diego, CA: Bridgepoint Education