Expos. II
Sticks and Stones
Many can identify a time when an argument turned into a fight. Where words became more than just an expression and turned into a dagger or a fist that intentionally caused someone harm. The problem is we have a hard time relating verbal violence or abuse to physical harm. We see it as just words, not only when we are the aggressor, but also when we are the victims of those words.
“62% of teens (age 11-14) who have been in a relationship say they know friends who have been verbally abused (called stupid, worthless, ugly, etc) by a boyfriend/girlfriend” (Pomerleau, 1). A direct quote from safevoices.org, an organization intended to reach out and help victims of both verbal and physical abuse. …show more content…
This incorporates pathos to bring forth a hidden emotion from the targeted audience, in this case woman that suffer from verbal abuse. Karios delivers the message (logos) at a crucial and circumstantial time in their lives while logos provides substantial information for them to receive help. Yet ethos, being the author’s knowledge of rhetoric or their creditability, is used with kairos to give the illusion that they are progressing on their own accord. They create this illusion by placing key components into the ad such as context, layout, and color. Like light filters in play which elaborate specific areas of the production as they happen; pathos, karios, ethos, and logos are used in the ad to draw the audience in on key aspects. Gaining certain responses from the targeted …show more content…
Pathos is used here to get the shock factor from the audience. An emotional tool that is strong in persuasive messaging since it takes the audience off guard and hits them where it hurts. Logos is then used in two places. First with pathos, where in the visual one will see an arm protruding from the man’s mouth and griping the woman’s face. Pathos ties in with logos because it delivers a message that verbal abuse is equal to physical abuse through the use of a visual analogy or in a metaphoric way that hones in on the audiences emotion. Logos is again used at the bottom of the visual in a much more clear manner. Where it delivers a printed message that one needs to physically read. The message, although, is not as simple as that. Logos is used tediously to pick just the right nouns, adjectives, and verbs so it will come off in a way that helps the audience. As stated earlier the process of helping an emotionally abused person is delicate. So the message comes off lighthearted and to the point. Using words such as advice and support that give the impression of mediocrity. In other words it tells them that by calling the help line they will be making no permanent decisions and they can progress on their own