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Examples Of Cognitive Dissonance Theory

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Examples Of Cognitive Dissonance Theory
Cognitive dissonance theory can be used in today's communication research as a persuasion tool to induce behavioural change, for example: water conservation, side effects of smoking, AIDS prevention and health issues. According to the theory of cognitive dissonance when someone experiences inconsistency between their attitudes and beliefs, their discomfort grows and they get rid of their discomfort feeling by changing their actions or thoughts.

This theory is commonly used by advertising professionals, they know how to create dissonance on their specific target markets, by studying factors that influence them, such as: social status, gender, culture and age. Most of the time companies can be very influential with the way that their consumers

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