This theory is commonly used by advertising professionals, they know how to create dissonance on their specific target markets, by studying factors that influence them, such as: social status, gender, culture and age. Most of the time companies can be very influential with the way that their consumers
behave, if it's properly used cognitive dissonance can change the way people behave by applying stronger influences, for example: if a company is trying to create drinking and driving awareness they will show the possible outcomes that can come from it. one example is Budweiser