Executive Summary: Use Marketing Research For Marketing Planning
Use marketing research for marketing planning.
The results are from a questionnaire given to 200 customers. The aim was to find out customers opinions on the current range of sandwiches on offer and the standard of service offered.
75% wanted more children’s fillings
82% wanted the shop to be open longer
65% said staffs was unfriendly
50% said the contents of the sandwiches could be fresher
80% said they would prefer more wraps
Brief summary.
Through these results it’s clear to see that there are several issues or situations which a large proportion of the customers would like to be resolved. The main objective would be to aim to please the majority of the customers so it would be wise to target the issues which …show more content…
Objective analysis
Specific: This objective is specific as it states that it would like to “incorporate a selection of 3 new wraps” the fact that it says “3 new” indicates that this is a specific objective.
Measurable: This objective is measurable as you can see how far along you are from completing the task. They can see whether they have completed the questionnaire and how many wraps that they have incorporated.
Achievable: This isn’t an extremely optimistic task and is in fact pretty simple to complete so it is definitely achievable and attainable.
Realistic: This objective is fairly realistic as it doesn’t require a large amount of resources to complete. The resources will only be needed when the shop releases the questionnaires and when they purchase the new ingredients for the popular wrap choices.
Time: This objective has been given a time period of one month in which to complete the task. This is a longer period of time compared to the first SMART objective as it will take longer to
The results are from a questionnaire given to 200 customers. The aim was to find out customers opinions on the current range of sandwiches on offer and the standard of service offered.
75% wanted more children’s fillings
82% wanted the shop to be open longer
65% said staffs was unfriendly
50% said the contents of the sandwiches could be fresher
80% said they would prefer more wraps
Brief summary.
Through these results it’s clear to see that there are several issues or situations which a large proportion of the customers would like to be resolved. The main objective would be to aim to please the majority of the customers so it would be wise to target the issues which …show more content…
Objective analysis
Specific: This objective is specific as it states that it would like to “incorporate a selection of 3 new wraps” the fact that it says “3 new” indicates that this is a specific objective.
Measurable: This objective is measurable as you can see how far along you are from completing the task. They can see whether they have completed the questionnaire and how many wraps that they have incorporated.
Achievable: This isn’t an extremely optimistic task and is in fact pretty simple to complete so it is definitely achievable and attainable.
Realistic: This objective is fairly realistic as it doesn’t require a large amount of resources to complete. The resources will only be needed when the shop releases the questionnaires and when they purchase the new ingredients for the popular wrap choices.
Time: This objective has been given a time period of one month in which to complete the task. This is a longer period of time compared to the first SMART objective as it will take longer to