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Expectancy Theory
INTERNATIONAL JOURNAL OF MANAGEMENT, BUSINESS, AND ADMINISTRATION VOLUME 15, NUMBER 1, 2011

Expectancy Theory of Motivation: Motivating by Altering Expectations

Fred C. Lunenburg
Sam Houston State University ________________________________________________________________________ ABSTRACT Vroom’s expectancy theory differs from the content theories of Maslow, Alderfer, Herzberg, and McClelland in that Vroom’s expectancy theory does not provide specific suggestions on what motivates organization members. Instead, Vroom’s theory provides a process of cognitive variables that reflects individual differences in work motivation. From a management standpoint, the expectancy theory has some important implications for motivating employees. It identifies several important things that can be done to motivate employees by altering the person’s effort-to-performance expectancy, performance-to-reward expectancy, and reward valences. ________________________________________________________________________

Need theories of motivation (Alderfer, 1972; Herzberg, 1968; Maslow, 1970; McClelland, 1976) attempt to explain what motivates people in the workplace. Expectancy theory is more concerned with the cognitive antecedents that go into motivation and the way they relate to each other. That is, expectancy theory is a cognitive process theory of motivation that is based on the idea that people believe there are relationships between the effort they put forth at work, the performance they achieve from that effort, and the rewards they receive from their effort and performance. In other words, people will be motivated if they believe that strong effort will lead to good performance and good performance will lead to desired rewards. Victor Vroom (1964) was the first to develop an expectancy theory with direct application to work settings, which was later expanded and refined by Porter and Lawler (1968) and others (Pinder, 1987). Expectancy theory is based on four assumptions



References: Alderfer, C. P. (1972). Existence, relatedness, and growth. New York, NY: Free Press. Baker, A. (2011). The stock options book. Oakland, CA: National Center for Employee Ownership. Berger, L. A. (2009). The compensation handbook: A state-of-the-art guide to compensation strategy and design. New York, NY: McGraw-Hill. Dunn, B. (2009). The brave new world of executive compensation: What do we do now? New York, NY: Aon Consulting. Greenberg, J. (2011). Behavior in organizations (10th ed.). Upper Saddle River, NJ: Prentice Hall. Hellriegel, D., & Slocum, J. W. (2011). Organizational behavior (13th ed.). Mason, OH: South-Western Cengage Learning. Herzberg, F. (1968). One more time: How do you motivate employees? Harvard Business Review, 46, 53-62. Markham, S. E., Dow, S. K., & McKee, G. H. (2002). Recognizing good attendance: A longitudinal, quasi-experimental field study. Personnel Psychology, 55, 639-660. Maslow, A. H. (1970). Motivation and personality (2nd ed.). Reading, MA: AddisonWesley. Mayo, E. (1933). The human problems of an industrial civilization. New York, NY: Macmillan. McClelland, D. C. (1976). The achieving society. New York, NY: Irvington Publishers. McShane, S. L., & Von Glinow, M. A. (2011). Organizational behavior (5th ed.). New York, NY; McGraw-Hill. Mercer, M. K., Carpenter, G., & Wyman, O. (2010). Pay for results: Aligning executive compensation with business performance. New York, NY: Wiley. Nadler, D. A., & Lawler, E. E. (1983). Motivation: A diagnostic approach. In J. R. Hackman & E. E. Lawler (Eds.), Perspectives on organizational behavior (pp. 6778). New York, NY: McGraw-Hill. Pinder, C. C. (1987). Valence-instrumentality-expectancy theory. In R. M. Steers & L. W. Porter (Eds.), Motivation and work behavior (4th ed.) (pp. 69-89). New York, NY: McGraw-Hill. Porter, L. W., & Lawler, E. E. (1968). Managerial attitudes and performance. Homewood, IL: Dorsey Press and Richard D. Irwin. INTERNATIONAL JOURNAL OF MANAGEMENT, BUSINESS, AND ADMINISTRATION 6_____________________________________________________________________________________ Roethlisberger, F. J., & Dickson, W. J. (1939). Management and the worker. Cambridge, MA: Harvard University Press. Vroom, V. H. (1964). Work and motivation. San Francisco, CA: Jossey-Bass.

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