Experiment and De100 Module Team

Tma05, Introduction to a de100 project on the likeness of a logo A fictitious educational experiment was created and conducted by a team on the DE100 module and therefore they had to maintain plan and undertake a project to pinpoint their potential findings; this therefore meant launching a logo for internet TV channel in order to address whether or not evaluative conditioning works in either experimental or control conditions. The logo was used to question if it would attract an audience and if they liked it. Evaluate conditioning is where a person is likely to ‘like or dislike something because it has been associated with something positive or negative’ (Brace N, 2014, P 159). We can be unaware of evaluate conditioning and exactly how powerful it is when applying it to a new project like the DE100 logo. Due to the effectiveness of evaluate conditioning it has now become a regular asset and is used for many reasons, for example the use of reports and advertisements to influence people’s feelings. Another example to influence people into buying certain products or used to beguile people into voting certain political parties. Evaluate conditioning has an effect on a person individual behaviour and attitude but in short terms. In order to carry out the project a lot of background research was done to understand whether it would work. One psychologist Holland et al was interested in examining if it would be possible to change the behaviour and attitudes with respect of participants eating patterns. He went on to carry out a similar project in regards to healthy snacking through paired food and whether negative consequences formed, for instance obesity. His project showed how unhealthy snacks and healthy snacks had an impact on the individual and he therefore went on to show the 132 participants split into two groups a slide show of cakes and biscuits, the control group with images and blank slides and the experimental group with images on the screen. It was

References: The Open University (2014) ‘Evaluative conditioning and food preferences’ [online], DE100 investigating psychology 1. https://learn2.open.ac.uk/mod/oucontent/view.php?id=442467&section=6.3. Accessed (27/04/15).  Brace, N The Open University (2014), ‘Evaluative conditioning and the DE100 IPTV logo’ [video], DE100 investigating psychology 1. https://learn2.open.ac.uk/mod/oucontent/view.php?id=44267&section=6.4. Accessed (27/04/15).  Toates, F