(adapted to the need for a business education)
(These are applicable to any religion, any form of belief, and to those without religious beliefs.)
1. Sit and listen: This process is one of getting a student’s attention first. When Christ began recruiting his disciples, he simply said, “Follow me.” There was no recruitment speech given, no pressure to leave everything, no threats if they didn’t follow, no packing up, and no warnings about what would happen if they refused. So why did each of the twelve disciples just stop what they were doing at the time without one word of objection and follow him (according to the Bible)? What Christ did was spend time talking to all those …show more content…
It’s one of the most effective marketing tactics used today—straight from the Bible. 2. Correct information: Jesus told those who were interested in finding out how to find personal satisfaction with their lives how to do it. But to believe it, one has to trust the source of the information as well as the promise being made. Trust of a person comes from a spotless prior reputation for doing what they say they will do (called integrity), and the truth of what’s being told is always confirmed later. Trust is also a perception created by the way it’s presented, the words and how they’re used, and the sincerity of the person who is speaking. People need to understand how to process the information into what value it may have for them. It’s not enough to tell the listening audience (or patient) about your product or ideas that you think they might like or buy into. Persuasion results from presenting the information that this audience wants at this time, in this place, under these conditions, is exactly what they are seeking answers for.
Tactic: People have an uncanny way of recognizing B.S. when they hear