Schumpeter progressively demonstrates the fundamental view of behaviour from an entrepreneurial point of view and how it must coincide with that of the innovative. In the book ‘The Entrepreneurial Mind’, Jeffry Timmons defined entrepreneurship as "the ability to create and build something from practically nothing." This shows that without innovation and ideas entrepreneurship cannot come to pass. Innovation is taking an idea and bringing it to market, however market attractiveness, size and dynamics are all
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