Explain Why People Choose To Start Going To Farmer Fred's After The Redesign

In examining why people choose to start going to Farmer Fred's after the redesign versus the first six months they were open we can use theories of persuasion to give an explanation. One of the theories that helps explain why business increased after the redesign is the social judgement theory, in this theory when a person is presented a new idea they evaluate the idea and subconsciously develop an attitude towards it. From there people compare the new idea to the beliefs they already have and develop an attitude toward the idea. This new attitude is divided into one of three categories, describe as the latitudes of acceptance, the latitudes of rejection or the latitudes of noncommitment.
A person who was already aware of the benefits of
Farmer Fred’s successfully reached these people in their original launch because these people shared the same views as Farmer Fred’s. The second type of customer is in the latitude of noncommitment, they may have been willing to buy organic food if they were giving more knowledge describing the benefits. These people were not given enough information in the beginning as to the benefits that organic food provide over non organic and therefore continued shopping as they normally had. They may had looked at Farmer Fred’s ad and assumed it was an overpriced store that felt exclusive. Once there was the relaunch people were able to see the store was inviting and open, the prices were reasonable, as well as, the health and environmental benefits of buying organic foods. Providing clearer communication through ads and social media the noncommitment people were able to obtain knowledge of organic food and establish new attitudes towards it. People who no matter the amount of knowledge you provide choose not to buy organic food are in a latitude of rejection. These people will not believe
This is important in Creighton as this will be the first organic store of any kind in the area. Farmer Fred’s should see it as their responsibility to educate the population of the benefits of their store over the competitors. Studies have shown that most people agree with protecting the environment and eating healthier. This is also the belief of Farmer Fred’s and as your attitudes are close to those of society a business plan should be established to help educate the population. This plan should include how much education does the public need, how will Farmer Fred’s educate the public, what roles do local farmers play, and how can you use social media to promote your message. It is important to remember that most of society agrees with organic farming, they will need help in understanding why they should choose to buy