Benjamin Osiel
International marketing is a concrete field and established on the principle that transactions can be carried out through International marketing much more effectively because of many necessities that are still unsatisfied throughout the world. Hence, this particular field could improve the quality of life of each individual (Cayla and Arnould, 2008).
It is identified that organisations would experience difficulties by exporting because of trade barriers, even though they do not matter to all companies in the same fashioned (Kneller and Pisu, 2011).
Barriers may appear through many different aspects, such as political risk or economic instability; we can define as trade protection set by government policies in order to protect their own domestic producers against world competition (Cipollina and Salvatici, 2007).
International trade barriers are also distinguished as trade costs which are a significant factor, cross-cultural barriers and corporate social responsibility that management and marketing activities would face as a result of trade policies deferring between countries.
May be the most common barriers are trade protections such as “Tariffs, non-Tariff-Barriers (NTBs) and Import Quotas”. Tariff may well threat international trade and could have severe direct and indirect impact on the economy of a nation as MNCs (Multi-National Companies) exporting worldwide (Cipollina and Salvatici, 2008).
In the paper “Measuring protection: mission impossible? (Cipollina and Salvatici, 2008) the effects are seen over an economy, are the decrease of consumers’ surplus (buying power drops), prices rise and create inflationary or a “snowballing effect” which force exporter to lower their exportations and decrease their marginal revenue.
Import Quotas have similar impact as reducing the “real income” of consumers and also, creating inflation. However, it brings up a new scenario for organisations