External Analysis for Himalaya Healthcare Compa
ny Himalaya | EXTERNAL ANALYSIS | HEALTHCARE AND PERSONAL CARE INDUSTRY | | | 1/7/2013 |
Mujeeb Palollathil BLR 1208 032 023
Maedeh Hedayati BLR 1208 032 033
Vishnu Prasad BLR 1208 032 022
Ajay Pratap Singh Sengar BLR 1007 036 048
Ekou Ebagnitchie Edouard BLR 1208 032 001
Table of content: Introduction Analyzing external environment Conclusion Appendix * Environment Basics * Degree of turbulence in the environment * PESTEL Analysis * Industry Life Cycle * Key Factors For Success * Five Forces Analysis * External Factor Evaluation Matrix * Competitive Profile Matrix * Predicting industry profitability Reference
Introduction
Understanding the competitive environment is an essential part of the development of an organization’s strategy. Each company should be aware of the opportunities and threats which can they possibly come through in their run. Hence it can achieve a sustainable competitive advantage. Himalaya Corporation was established by M. Manal in 1930 in Bangalore, India. The main focus of the firm was on safe, natural, innovative remedies that will help people lead richer, healthier lives. Himalaya proclaimed that it provides pharmaceutical and personal care products (Himalaya, 2013).Healthcare industry of India is one of the largest in terms of revenue and employment. Out of the total GDP of the country, healthcare contributes more than 5%. The total value of the sector will compose of more than $34 billion and by the end of 2013; the sector is expected to grow to nearly $40 billion and in the other hand the personal care sector in India was estimated to be worth $5.6 billion in 2008, with a compound annual growth rate (CAGR) of about 11.5%during 2003 to 2008. (Monitor, 2012). Different proactive and reactive outcomes will help the company to identify opportunities and threats and develop strategy base on them and in the other hand results can show
Mujeeb Palollathil BLR 1208 032 023
Maedeh Hedayati BLR 1208 032 033
Vishnu Prasad BLR 1208 032 022
Ajay Pratap Singh Sengar BLR 1007 036 048
Ekou Ebagnitchie Edouard BLR 1208 032 001
Table of content: Introduction Analyzing external environment Conclusion Appendix * Environment Basics * Degree of turbulence in the environment * PESTEL Analysis * Industry Life Cycle * Key Factors For Success * Five Forces Analysis * External Factor Evaluation Matrix * Competitive Profile Matrix * Predicting industry profitability Reference
Introduction
Understanding the competitive environment is an essential part of the development of an organization’s strategy. Each company should be aware of the opportunities and threats which can they possibly come through in their run. Hence it can achieve a sustainable competitive advantage. Himalaya Corporation was established by M. Manal in 1930 in Bangalore, India. The main focus of the firm was on safe, natural, innovative remedies that will help people lead richer, healthier lives. Himalaya proclaimed that it provides pharmaceutical and personal care products (Himalaya, 2013).Healthcare industry of India is one of the largest in terms of revenue and employment. Out of the total GDP of the country, healthcare contributes more than 5%. The total value of the sector will compose of more than $34 billion and by the end of 2013; the sector is expected to grow to nearly $40 billion and in the other hand the personal care sector in India was estimated to be worth $5.6 billion in 2008, with a compound annual growth rate (CAGR) of about 11.5%during 2003 to 2008. (Monitor, 2012). Different proactive and reactive outcomes will help the company to identify opportunities and threats and develop strategy base on them and in the other hand results can show
References: Alan. (2011, January 19). A PESTLE Analysis for the Pharmaceutical Industry. Retrieved January 6, 2013, from Strategic Planet: http://www.strategic-planet.com/2011/01/a-pestle-analysis-for-the-pharmaceutical-industry/ Anonymous Dabur. (2013). Dabur. Retrieved Januray 6, 2013, from Dabur: http://www.dabur.com Das, A EconomyWatch. (2010, January 30). Healthcare industry in India. Retrieved January 6, 2013, from EconomyWatch: http://www.economywatch.com/world-industries/health-care/india.html Gillespie, A Himalaya. (2013). Himalaya. Retrieved January 6, 2013, from Himalaya: http://www.himalayahealthcare.com/ Himalaya Kumar, A. (2012, Febuary 12). SWOT analysis of Dabur. Retrieved January 2013, 6, from Marketing91: http://www.marketing91.com/swot-analysis-dabur/ Lynch, R Mavalankar, D. (2012, July 10). India is moving towards a system of universal healthcare. Retrieved January 6, 2012, from South Asia: http://southasia.oneworld.net/peoplespeak/2018india-is-moving-towards-a-system-of-universal-healthcare2019 Monitor, D NaukriHub. (2011, December 23). FMCG Sector. Retrieved January 6, 2013, from Naukrihub: http://www.naukrihub.com/india/fmcg/ PWC RIEFF, D. (2009, October 8). India’s Malnutrition Dilemma. Retrieved January 6, 2013, from New York Times: http://www.nytimes.com/2009/10/11/magazine/11FOB-Rieff-t.html?_r=0 Zandur