External and Internal Factors After analyzing the external environment and internal resources, strategic managers have the information they need to put together a plan for corporate, business, and functional goals for the organization. A comparison of strengths, weaknesses, opportunities, and threats normally is referred to as a SWOT analysis. (Bateman-Snell, 2009) SWOT analysis helps executives go over the major facts and forecasts resulting from the external and internal analyses. From this, executives can organize a series of statements that identify the primary and secondary strategic issues confronting the organization. Strategy formulation builds on SWOT analysis to utilize the strengths of the organization in order to capitalize on opportunities, counteract threats, and alleviate internal weaknesses. In short, strategy formulation moves from simply analysis to devising a coherent course of action. (Bateman-Snell, 2009) At this point management is responsibility to lead the lower level mangers to ensure that the SWOT analysis plan is put into place to work for the company. Wal-mart has the ability to control what is going on through continued monitoring of performance and by performing SWOT analysis every quarter to regroup when need be. When it comes to globalization Wal-mart has created a Global Ethics Office. The purpose of
External and Internal Factors After analyzing the external environment and internal resources, strategic managers have the information they need to put together a plan for corporate, business, and functional goals for the organization. A comparison of strengths, weaknesses, opportunities, and threats normally is referred to as a SWOT analysis. (Bateman-Snell, 2009) SWOT analysis helps executives go over the major facts and forecasts resulting from the external and internal analyses. From this, executives can organize a series of statements that identify the primary and secondary strategic issues confronting the organization. Strategy formulation builds on SWOT analysis to utilize the strengths of the organization in order to capitalize on opportunities, counteract threats, and alleviate internal weaknesses. In short, strategy formulation moves from simply analysis to devising a coherent course of action. (Bateman-Snell, 2009) At this point management is responsibility to lead the lower level mangers to ensure that the SWOT analysis plan is put into place to work for the company. Wal-mart has the ability to control what is going on through continued monitoring of performance and by performing SWOT analysis every quarter to regroup when need be. When it comes to globalization Wal-mart has created a Global Ethics Office. The purpose of