Target Market Exxon has a huge target market in today’s economy. They not only provide to anyone driving a commercial motor vehicle but also to larger wholesalers. These wholesalers consist of smaller independent gas and service stations that do not have their own refineries. Xom also provides six hundred airports and two hundred seaports with fuel (Annual Report). These two markets consume a tremendous amount of fuel each year. This is a niche market for Xom because these airports and seaports can not use alternative energy in their endeavors.
Competition Although Exxon is the largest fossil fuel producer they do have some competition with British Petroleum, Royal Dutch Shell and Chevron. These companies’s do not have the same output as Xom, but some might say they are ahead in many ways. British petroleum (BP) has been doing a lot with alternative energy for the future unlike Exxon which has mainly focused on gasoline. Shell has also made some large landmarks in alternative energy like the use of sugar cane for fuels (Bloomberg).
Competitive Advantages Exxon Mobile conducts oil and gasoline exploration in every major accessible area in the world (Integrated Solutions). They also have the largest amount of financial capital for new research and exploration. Exxon is also the largest publically traded energy company in the world and serves over two hundred countries (Annual Report). They also have discipline and consistency which means that they continue to grow in the areas they feel necessary while