Facebook Case Study

He was dazed and confused, but now he is high-spirited and vigorous. Mark Zuckerberg, the 28-year-old CEO of the Facebook, proved a variety of possibilities in the Internet era by his own way. How did he do this? What made Zuckerberg so successful? First, he was full of confidence. In Chung (2012)’s article, Mark tried to explain his landlord Judy Fusco that what the Facebook is. “He said they were going to build a network that would change the world.” At that time, Judy was impressed by Mark’s confidence. Second, Mark was creative. Nathaniel Popper (2011) once interviewed Mark’s father about Mark’s anecdotes. “He was bored with his schoolwork,” the elder Zuckerberg said. And he let young Mark create a primitive instant messaging system to enable people in the dental office to communicate through computer. Young Mark finished it successfully. This may have laid the ground for Mark to throw himself into the IT area. There is an old saying “One’s character at three years old seals his fate.” People could find some clues that Mark Zuckerberg would become an extraordinary leader from above events. In addition, after his success of the Facebook, how did he approach his role as such a huge company’s leader? After the success of the Facebook, people began to have interest in him. For a while, Mark was regarded as the next Steve Jobs because they had similar life experience and characters. For example, they both started their own business at twenty years old. Steve Jobs started Apple in the garage and Mark started Facebook in Harvard’s dormitory. They were all “Dictator” in their companies. In addition, in Alex Sherman (2012)’s article, Gamco Investors Inc.’s Larry Haverty, a portfolio manager, gave his opinion on Mark’s role in the Facebook. He stated that “Facebook Inc.’s governance structure resembles a dictatorship, requiring investors to surrender rights to founder Mark Zuckerberg”. For instance, Mark now controls 56.9% of voting power at