FACEBOOK case study
Course
Facebook
ACCOUNTING
http://create.mheducation.com
Copyright 2014 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher.
This McGraw-Hill Create text may include materials submitted to
McGraw-Hill for publication by the instructor of this course.
The instructor is solely responsible for the editorial content of such materials. Instructors retain copyright of these additional materials.
ISBN-10: 1308388098
ISBN-13: 9781308388090
Contents
Facebook (in 2013): Will Wall Street Hit the “Like” Button? 1
iii
Credits
Facebook (in 2013): Will Wall Street Hit the “Like” Button?: Strategic Management, Second Edition 1
iv
1
Facebook (in 2013): Will Wall Street Hit the “Like” Button?
Final PDF to printer
MHE-FTR-016
007764506 5
FRANK T. ROTH AERMEL
SETH TAYLOR
Facebook (in 2013): Will Wall Street Hit the “Like” Button?
JANUARY 15, 2013, 10:03 A.M. Mark Zuckerberg, casually dressed in his hoodie, entered the media event room at Facebook headquarters in Menlo Park, California. This was Facebook’s first live introduction of a new product. As he stepped in front of the audience, Zuckerberg noticed the numerous glowing white Apple icons arrayed throughout the auditorium. These images very briefly reminded him of his mentor, the late Steve
Jobs, who played a significant role in his professional development and his company’s success. Even some of
Facebook’s current challenges were brought about by Jobs’ revolution of the mobile industry. Today, Zuckerberg would attempt to engage an audience with a new product in a manner similar to Jobs’ flashy introductions of new innovations. Zuckerberg opened with a review of Facebook’s mission and described the structure of the company’s
ACCOUNTING
http://create.mheducation.com
Copyright 2014 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher.
This McGraw-Hill Create text may include materials submitted to
McGraw-Hill for publication by the instructor of this course.
The instructor is solely responsible for the editorial content of such materials. Instructors retain copyright of these additional materials.
ISBN-10: 1308388098
ISBN-13: 9781308388090
Contents
Facebook (in 2013): Will Wall Street Hit the “Like” Button? 1
iii
Credits
Facebook (in 2013): Will Wall Street Hit the “Like” Button?: Strategic Management, Second Edition 1
iv
1
Facebook (in 2013): Will Wall Street Hit the “Like” Button?
Final PDF to printer
MHE-FTR-016
007764506 5
FRANK T. ROTH AERMEL
SETH TAYLOR
Facebook (in 2013): Will Wall Street Hit the “Like” Button?
JANUARY 15, 2013, 10:03 A.M. Mark Zuckerberg, casually dressed in his hoodie, entered the media event room at Facebook headquarters in Menlo Park, California. This was Facebook’s first live introduction of a new product. As he stepped in front of the audience, Zuckerberg noticed the numerous glowing white Apple icons arrayed throughout the auditorium. These images very briefly reminded him of his mentor, the late Steve
Jobs, who played a significant role in his professional development and his company’s success. Even some of
Facebook’s current challenges were brought about by Jobs’ revolution of the mobile industry. Today, Zuckerberg would attempt to engage an audience with a new product in a manner similar to Jobs’ flashy introductions of new innovations. Zuckerberg opened with a review of Facebook’s mission and described the structure of the company’s