Facebook for Advertising
Facebook for Advertising
Facebook for Advertising
2011
Marketing Research
8/16/2011
2011 Marketing Research
8/16/2011
Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 |
Management Issue
As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way?
The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way.
The Market Research Topic
Issue/problem: How can Facebook best be used as a promotional tool?
In order to answer the question a number of other questions need to be answered and information needs to be gained. Below is a list of these questions and information topics. 1) What is Facebook? a. Definition 2) Facebook for marketing 3) Best practices for Facebook 4) How do people find out about your Facebook? 5) Pro’s and Con’s 6) Benefits
Secondary Data Research
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up
Facebook for Advertising
2011
Marketing Research
8/16/2011
2011 Marketing Research
8/16/2011
Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 |
Management Issue
As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way?
The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way.
The Market Research Topic
Issue/problem: How can Facebook best be used as a promotional tool?
In order to answer the question a number of other questions need to be answered and information needs to be gained. Below is a list of these questions and information topics. 1) What is Facebook? a. Definition 2) Facebook for marketing 3) Best practices for Facebook 4) How do people find out about your Facebook? 5) Pro’s and Con’s 6) Benefits
Secondary Data Research
Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up