Adam Alsheyab
California University of Management and Sciences
Introduction
Facebook is considered these days as a leader for the social networking websites, Facebook is such a great success story which officially came out in 2004 created by Mark Zuckerberg and his classmates at Harvard University. On October 28, 2003, when they were in the second year, Zuckerberg and his team started the idea by launching a website called “Facemash“, after that, for many reasons the website was shut down by the school. On February 4, 2004, Zuckerberg started again with his team a new website called "Thefacebook", they worked hard to develop the website and they divided the tasks professionally; Eduardo Saverin is responsible for the business side, Dustin Moskovitz for programming issues, Andrew McCollum for the graphic design, and Chris Hughes. Facebook has been written and developed using C++ and PHP language. They worked together such as a great talent team until the website was expanded to many schools (Who Invented Facebook, ND).
In my point of view, Facebook made a difference in the social media world by making the website so attractive to the users, right now Facebook has over than one billion active users, in addition, Facebook has a second global rank and a second US rank according to the Alexa traffic rank, and the visitors of the site are viewed as an average of 18.1 pages per day (Facebook Rank, ND).
So we are going in this paper to discuss all aspects and terms of my thesis statement and verify it as well. Moreover, we are going to review one of the strategy that Facebook has and do SWOT analysis as well. My thesis statement summarized as the following “Facebook puts other companies underneath its wings by imposing Ads network strategies, marketing strategies and as well as social media
References: Facebook Investment, A SWOT analysis: Is Facebook a good investment - or not? 2012 http://blog.trejdify.com/2012/02/swot-analysis-is-facebook-good.html Facebook Rank, Alexa The Web Information Company, ND http://www.alexa.com/siteinfo/facebook.com FACEBOOK SWOT, Sample of SWOT Analysis: FACEBOOK Case, ND http://www.studymarketing.org/articles/Strategic_Management/Sample_of_SWOT_Analysis_:_FACEBOOK_Case.html Turcan, C. SWOT Analysis: Facebook, 2012 http://beta.fool.com/callumturcan/2012/11/06/swot-analysis-facebook/15817/ Who Invented Facebook, Inventors, ND http://inventors.about.com/od/fstartinventions/a/Facebook.htm