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Facebook vs. Twitter Case Study

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Facebook vs. Twitter Case Study
Unit 3 Facebook vs. Twitter Case Study Analysis
Kaplan University
School of Business and Management
MT460 Management Policy and Strategy
Author:
Professor: Keanon Alderson
Date: August 26, 2012

Introduction
Facebook is a social networking website launched in February 2004. Facebook 's mission is to give people the power to share and make the world more open and connected. People all around the world actively use Facebook to stay connected with their friends and the people around them. Similar to Facebook, Twitter’s mission statement is to instantly connect people everywhere to what’s most important to them. Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages, known as "tweets". Twitter was launched in July 2006.
Synopsis of the Situation
Facebook vs. Twitter case involves two similar but different social networking website that is facing a collision. This case outlines similarities between Facebook and Twitter as well as the individual advantages and differences. Despite Facebook 150 million users to Twitters 6 million, Facebook is threatened by Twitter’s design, growth and strategies. Both Facebook and Twitter have their own fan following, which allows each to be competitive for the services they provide.

Key Issues
Some key issues identified in the Facebook vs. Twitter case, are Twitter’s advantages in the asynchronous nature and the features that lies in its stellar search technology that allows user to track real time conversations. Because Facebook tried to acquire Twitter for 500 million in stocks and cash presents a key issue for Facebook. Facebook realizes the potential of huge success that Twitter has, and this presents a key issue in its self.
Define the Problem
Because Facebook do not allow relationships to go one way, that causes a problem. Celebrities, individuals or businesses do not have the option of broadcasting without


References: Short Case: Facebook vs. Twitter: The Coming Facebook-Twitter Collision. Retrieved from Kaplan University Document sharing August 20, 2012 http://latimesblogs.latimes.com/technology/2012/02/mark-zuckerberg-ipo-facebook-letter.html
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