Capital: When people decided to buy a product, one company is a winner and the rest are losers. In essence if I go out and buy a Dell computer, my money ultimately ends up to the manufacturer Dell and Microsoft and not a computer conglomerate like Apple. Therefore my point being is that Dell and Microsoft gets capital that Apple could have gotten if the competition did not exist. Basically it all boils down to who gets the sale.
Ideals: (I do not want to open a can of worms here) Something always boggles me why people pay for water, however since there is a market for it, there are competitors like Coca Cola, Aquafina and hundreds of others. When the concept of bottled water was introduced, there was one company who ingeniously came up with the idea only to have a hundred other companies follow the same logic.
Options: Rivalries usually start to occur when they gain popularity amongst the end consumer. Today’s