fairfield AQILAH
2.0 DATA COLLECTION
As data on the demographic and the community of Fairfield are needed to be analyzed and discussed, a research and an observation were conducted.
2.1 Data collection methodology
2.1.1 Scarring research
The data on the community and the shopping center were collected from: http://www.successfulcities.co.nz/publications/Business%20location%20decisions%20and%20retail/Allan-2009-NeighbourhoodshoppingcentresLowerHutt1990-2008.pdf http://www.zoodle.co.nz/community/wellington-region/lower-hutt-city/fairifield-lower-hutt-city
Green, Dr. G, lecture notes Research and Writing (2014), Fairfield Shopping Centre
Victoria University of Wellington (2014), FDN 011 Research and Writing for Business Trimester 1, 2014 Weeks One to Six
Only the composition of notes, articles and graphs which emphasized on the relevant data regarding recommendations for Mr. George Salleh’s investment were analyzed and collected.
2.1.2 Observation
A trip to Fairfield shopping center was taken. The shops and the center’s architectures such as the footpaths, verandahs and pavements were photographed in order to make better judgment on the strengths and weaknesses of the shopping center. The photographs are included in Appendix 1.
2.1.2 Limitations
Some of the resources used to conduct the research were out of date. For example, the reference made in the Allan article contains old data such as Alberqueque & Chrystal (1989) which is 25 years back and no longer applicable. In addition, the time frame given to collect and analyze the data was short and so, the data may be insufficient to thoroughly represent the current community and condition of the shopping center.
2.2 ANALYSIS OF DATA
Data about the shopping center and its community was analyzed and compared with New Zealand’s averages to show how distinct Fairfield is from the country and to relevantly relate to the recommendations made.
2.2.1 Community data
2.2.1.1 Age group Age groups of Fairfield’s
As data on the demographic and the community of Fairfield are needed to be analyzed and discussed, a research and an observation were conducted.
2.1 Data collection methodology
2.1.1 Scarring research
The data on the community and the shopping center were collected from: http://www.successfulcities.co.nz/publications/Business%20location%20decisions%20and%20retail/Allan-2009-NeighbourhoodshoppingcentresLowerHutt1990-2008.pdf http://www.zoodle.co.nz/community/wellington-region/lower-hutt-city/fairifield-lower-hutt-city
Green, Dr. G, lecture notes Research and Writing (2014), Fairfield Shopping Centre
Victoria University of Wellington (2014), FDN 011 Research and Writing for Business Trimester 1, 2014 Weeks One to Six
Only the composition of notes, articles and graphs which emphasized on the relevant data regarding recommendations for Mr. George Salleh’s investment were analyzed and collected.
2.1.2 Observation
A trip to Fairfield shopping center was taken. The shops and the center’s architectures such as the footpaths, verandahs and pavements were photographed in order to make better judgment on the strengths and weaknesses of the shopping center. The photographs are included in Appendix 1.
2.1.2 Limitations
Some of the resources used to conduct the research were out of date. For example, the reference made in the Allan article contains old data such as Alberqueque & Chrystal (1989) which is 25 years back and no longer applicable. In addition, the time frame given to collect and analyze the data was short and so, the data may be insufficient to thoroughly represent the current community and condition of the shopping center.
2.2 ANALYSIS OF DATA
Data about the shopping center and its community was analyzed and compared with New Zealand’s averages to show how distinct Fairfield is from the country and to relevantly relate to the recommendations made.
2.2.1 Community data
2.2.1.1 Age group Age groups of Fairfield’s