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Fan One Essay

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Fan One Essay
The world of sport marketing is founded on one thing. Whether involving promotional giveaways, television contracts, or jersey sales, it all comes back to one thing: the fan. Without fans there is no world of sports like we see today. The incredibly peer pressured fanatic sports culture that we are knee deep in, wouldn’t be the same without the millions of supporters who pledge their loyalty to one team or another. The value of a fan base is crucial in order to provide a quality sports team. More fans mean more revenue, which means better players, which means more wins, which means more championships, which again leads to more fans. The importance of building a quality fan base allows corporations, such as Fan One: Digital Fan Marketing, to thrive (Gain).
Fan One is a sports marketing organization that works to build the fan base of a sports team. Their unique way of doing this involves studying fan behavior and researching fan tendencies (Services). Through the use of internet usage information, and human social tendencies, Fan One offers teams the best options to build their fan base and build a better franchise (Gain). …show more content…
Fan One, under the direction of President Mark DiMaurizio, “provides sports and entertainment organizations with powerful digital marketing & campaign management technology coupled with industry-specific services designed to maximize ticket sales” (Team). By this they are saying that they are an organization that is goes above and beyond to build a fan base. They combine current technologies with social trends to increase the attendance at the stadiums of the teams they
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