The POEM Framework: A Product Opportunity Evaluation Matrix
POEM framework:
A product opportunity evaluation matrix (POEM) is a framework that uses open source for evaluating the robustness of a product or idea, relative to challenges in the market place. The framework discusses the opportunity in broad terms may be the chance to meet a market need or interest through a creative combination of resources to deliver value, according to Ardichvili, A. (2003) The POEM framework is designed to also provide a systematic approach to any product, however, this framework will analyse and highlight the risks and opportunities available to such an idea. fig 1.0.
To analyse the VR marketplace our company will look at the five attributes of viability which include the customer, the product, the financial aspect, …show more content…
It is estimated that eight of the most popular professional sports teams on social media all play soccer. According to Forbes.com, America’s most-followed sports team is the LA Lakers, with 25.6 million followers. By comparison, soccer’s Barcelona has 100.9 million followers, with Real Madrid close behind at 99.8 million. The NFL’s 32 teams have 98 million followers combined, still 1 million less than both Barcelona and Real Madrid. These facts provide evidence that the At the Game product has the opportunity to be more profitable than it other competitors such as NextVr whom are looking to compete in the American …show more content…
VR headsets, he claimed, would be cheaper for consumers, less destructive to the environment, and overall a more dynamic viewing experience. According to future of virtual reality (2016) (wearable.com) networks and filmmakers are now hiring VR companies like immersive media to show early adopters that VR is not just for gaming it’s the future of all entertainment. It is estimated that 97 million people will spend over $14.5 billion on VR hardware and content by 2020 providing evidence that the At the Game product has time to evolve and expand. The At the Game product is in the final stages of development and is currently contracted to SKY broadcasters to begin its journey into the VR world and marketplace. One of the major VR players is NextVr whom have acquired Fox sports, NBC sports HBO and CNN to increase their product awareness and begin broadcasting sporting events via their VR
A product opportunity evaluation matrix (POEM) is a framework that uses open source for evaluating the robustness of a product or idea, relative to challenges in the market place. The framework discusses the opportunity in broad terms may be the chance to meet a market need or interest through a creative combination of resources to deliver value, according to Ardichvili, A. (2003) The POEM framework is designed to also provide a systematic approach to any product, however, this framework will analyse and highlight the risks and opportunities available to such an idea. fig 1.0.
To analyse the VR marketplace our company will look at the five attributes of viability which include the customer, the product, the financial aspect, …show more content…
It is estimated that eight of the most popular professional sports teams on social media all play soccer. According to Forbes.com, America’s most-followed sports team is the LA Lakers, with 25.6 million followers. By comparison, soccer’s Barcelona has 100.9 million followers, with Real Madrid close behind at 99.8 million. The NFL’s 32 teams have 98 million followers combined, still 1 million less than both Barcelona and Real Madrid. These facts provide evidence that the At the Game product has the opportunity to be more profitable than it other competitors such as NextVr whom are looking to compete in the American …show more content…
VR headsets, he claimed, would be cheaper for consumers, less destructive to the environment, and overall a more dynamic viewing experience. According to future of virtual reality (2016) (wearable.com) networks and filmmakers are now hiring VR companies like immersive media to show early adopters that VR is not just for gaming it’s the future of all entertainment. It is estimated that 97 million people will spend over $14.5 billion on VR hardware and content by 2020 providing evidence that the At the Game product has time to evolve and expand. The At the Game product is in the final stages of development and is currently contracted to SKY broadcasters to begin its journey into the VR world and marketplace. One of the major VR players is NextVr whom have acquired Fox sports, NBC sports HBO and CNN to increase their product awareness and begin broadcasting sporting events via their VR