Lucrative Strategies Consulting
Executive Summary This consulting report concerns CanGo’s attempt to establish new business ventures to enhance the vitality of the organization through entering the enormous electronic gaming industry that is rapidly expanding. There is a significant amount of demographics that will embrace the virtual world of On-Line Gaming, since electronic entertainment has been revolutionized through increasing access to interactive online gaming with access to high-speed internet. Thus more, global games industry revenues were at 60.4 billion in 2009 and expected to rise to 70.1 billion in 2015. The value of this proposition is to increase revenues, increase speed, expand reach, and increase effectiveness. CanGo is offering a combination of software and hardware, which include On-line Gaming, e-Books, MP3 sales, and audio/video streaming. In order to reach these consumers effectively our firm has developed a strategic plan, SWOT Analysis, competitive advantage, marketing analysis, and financial analysis to enable CanGo to reach the vast wants and needs of the consumers through their vision and mission.
SWOT
As we set the stage to review the SWOT analysis let us first consider the framework using the SWOT matrix. The strengths and weaknesses are in the internal control of the organization. The key point is that issues in our control will allow CanGo to implement immediate action, as improvements and corrective actions are identified. External forces to CanGo, in opportunities and threats are out of the organizations control (Marr, 2009). However, with proactive execution of opportunities, and proper strategic planning that considers threats, CanGo can successfully navigate through external forces.
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The SWOT analysis sets the foundation for developing strategic and tactical planning. Strengths and Weaknesses are in the internal control of the organization. First let us
References: CanGo 's Financial Statements. (n.d.). CanGo 's Financial Statements. Retrieved August 23, 2010, from http://cangofinancials.tripod.com ComScore Media Metrix, (2009) Marr, Bernard. (2009). Managing and delivering performance. Boston, Mass: Elsevier LTD. (p.55) ISBN:9780750687102 Trefis, Initials