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Cango Executive Summary

Executive Summary (Revamped) This consultant report relates to CanGo’s attempt to explorer new business outcomes to increase the capacity of the organization throughout the electronic gaming industry which is rapidly growing much larger. According to, market research and analysis firm DFC Intelligence expects global games industry revenues to rise from $60.4 billion in 2009 to $70.1 billion in 2015. The importance’s of our consultant firm are to analysis and make recommendation to increase revenues, increase growth, and produce effective results. CanGo are involved in three kinds of electronic industries, which are elaborated into one company that includes e-books, digital media, and the online gaming industry. To develop a better understanding
our firm has created a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, market analysis, competitive analysis, and financial analysis. The first thing to review is the SWOT analysis. The external environment of CanGo is further analyzed using a market analysis and competitor analysis. The internal environment is further analyzed using a financial analysis. A better understanding of this business leads this report to strategic recommendations for CanGo. This enables CanGo to reach the very great extent of needs and wants of their consumers through their vision and mission.
SWOT Analysis
I saw that these only 5 so I’m suggesting others in case you needed them.
Internal Strengths-
1. CanGo views their products from a customer perspective
2. CanGo has the ability to adapt quickly to market change. External Threats-
1. Deficiency of their clear performance goals
2. CanGo ineffective employee evaluations.
Competitive Analysis
Weakness- (Saw that it was missing in the chart.)
Barnes and Noble's weakness is their (high operating and overhead costs) due to the 774 different locations currently open in the United States.

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