Dallas Cowboys Marketing Strategy

In the sports franchises industry, there are many factors that contribute to the success of marketing practices. However, the three most important ones that will be discussed here are successful budgeting, keeping up with the competition, and expanding the target audience. These three factors appear to be the most important when it comes to the two teams to be examined here, the Dallas Cowboys and the New York Yankees.
The first factor to be discussed here is budgeting. Sports franchises may allocate a certain amount of money on building new facilities, advertising on television, and/or broadcasting media, but budgeting becomes the most important when it comes to the individuals, or players, that make up the team itself. Without a doubt, the best marketing strategy a sports franchise can have is doing everything they can within reason to have a winning team. This is because winning teams draw more people in, which is about as obvious as saying the sky is blue. All sports franchises have this strategy at the forefront, but budgeting is a huge aspect of this, especially in the National Football League (NFL) where the Dallas Cowboys play. Firstly, to attempt to get the best team on the field and improve player abilities each year, teams like the Cowboys have a whole team of scouts that go across the country to many different colleges to see some of the
The sports franchises industry as a whole is lucky when it comes to having a target audience because there aren’t many limitations. Generally speaking the target audience is anyone who likes sports. Of course there are some genders and age groups who tend not to pay as much attention to sports, but knowing who these groups are and capitalizing on it by focusing more energy on getting them into it is essential for the marketing practices of teams such as the Cowboys and the