Case Study Prince Sports

Prince sports is using market segmenting, targeting, and positioning to achieve success by identifying consumers with common needs and consolidating their marketing efforts to reach groups that will respond similarly. If prince was not able to differentiate the needs of players, and created a one-size-fits-all marketing program, their market share would be significantly lower. However, by breaking down their customer base into market segments; professional, recreational, and Junior, Prince Sports is not only able to meet the needs of these groups, but also to engage them in an ideal way.

The strength of Prince Sports marketing strategy is the company's ability to effectively identify and meet the broad needs of different segments in their