Identify And Evaluate Marketing Opportunities BSBMKG501B
Diploma of marketing AssementBSBMKG501B
Identify and evaluate marketing opportunities
Stefan Frener
UITW06799
Page 1 of 19
Activity 1.
1. Identify marketing opportunities
-Legal requirements
-Freetrade contracts
-Market trends
-Comparative market information
-Profitability
-Customer requirements
-Ethical requirements
-New and emerging markets
-Competitor performance
-Sales figures
2. Trends revealed by sales data
-The sold units and the sales value of dairy are declining
-The average profit per unit is a part of 2010 declining
-The unit value was increasing until 2010 and is falling in 2011
3. Trends revealed by percentage by age
-The percentage of young people of buying dairy products is strong falling
-People in their middle age 31-50 are buying more dairy products in the last years
-People older than 51 are buying more dairy product in the last years a part from 2011 where less people bought dairy products
25/05/2015
Stefan Frener
UITW06799
Page 2 of 19
4. Analyse information on market and business needs based on a described organisation Organisation: Hungry Jacks
Information
Comparative market information Analysis
-Fast food industry is increasing by 3% in
2013 and is expected to grow in the next years
-Latin American fastfood is growing the fastest with 11% in 2013
Value to the organisation
-Good conditions in the market
-Knowledge about which kind of fast food is growing the most at the moment Competitor performance -Mc Donald’s turnover is on dip
-Young people don’t request the classic fast food restaurants
-Fast food restaurants with healthy concept are more in come
- Healthy and alternative products could be more successful
Customer requirements -Fast serving
-Cheap meals
-Take away
-Felling to need something heavy and fatty during making party
-Availability 24/7
-Design the product to the customers need Legal requirements
-Hygiene standards
-Labelling requirements
-Limitation in selling of products (alcohol)
- Transparent
Identify and evaluate marketing opportunities
Stefan Frener
UITW06799
Page 1 of 19
Activity 1.
1. Identify marketing opportunities
-Legal requirements
-Freetrade contracts
-Market trends
-Comparative market information
-Profitability
-Customer requirements
-Ethical requirements
-New and emerging markets
-Competitor performance
-Sales figures
2. Trends revealed by sales data
-The sold units and the sales value of dairy are declining
-The average profit per unit is a part of 2010 declining
-The unit value was increasing until 2010 and is falling in 2011
3. Trends revealed by percentage by age
-The percentage of young people of buying dairy products is strong falling
-People in their middle age 31-50 are buying more dairy products in the last years
-People older than 51 are buying more dairy product in the last years a part from 2011 where less people bought dairy products
25/05/2015
Stefan Frener
UITW06799
Page 2 of 19
4. Analyse information on market and business needs based on a described organisation Organisation: Hungry Jacks
Information
Comparative market information Analysis
-Fast food industry is increasing by 3% in
2013 and is expected to grow in the next years
-Latin American fastfood is growing the fastest with 11% in 2013
Value to the organisation
-Good conditions in the market
-Knowledge about which kind of fast food is growing the most at the moment Competitor performance -Mc Donald’s turnover is on dip
-Young people don’t request the classic fast food restaurants
-Fast food restaurants with healthy concept are more in come
- Healthy and alternative products could be more successful
Customer requirements -Fast serving
-Cheap meals
-Take away
-Felling to need something heavy and fatty during making party
-Availability 24/7
-Design the product to the customers need Legal requirements
-Hygiene standards
-Labelling requirements
-Limitation in selling of products (alcohol)
- Transparent