Fast food

The living standard of people in the modern time is improving. They are altering their life styles. With the pace speeding up, people demand more and more in efficiency. Foreign fast food has entered Chinese life since 1980s, particularly in McDonald’s and KFC, they made a big success in Chinese market. They are affecting our living habits, converting our understanding of traditional beliefs on diet. To a great extent, it has become a powerful rival to Chinese traditional food culture. At the same time, foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food impact Chinese food culture. Firstly, the decline of Chinese local foods industry, however, that relates to an aspect of globalization that also is the cause of many negative effects on a society. This is the growth of the western fast-food economy, especially in China. The spread of these fast-food chains is having an adverse impact on the Chinese economy and the health of the Chinese population. The number and diversity of fast-food restaurants across China has expanded at an increasingly fast rate, and if it continues then the negative trends we are seeing now will only get worse. (Pillai, 2010)

Secondly, Chinese people get used to eat fast food and even somebody adores them. KFC, McDonalds, and Burger King have become well-known brands and fashionable things that Chinese people think they should follow. Carrying a big package of KFC food as a gift to visit other people in China is extremely liked. Talking with classmates of having tried the Western fast food may invite envy sometimes. Therefore, although they do realize that Western fast food is pricier compared with local Chinese food, and that it is less healthy than other Chinese food, they still prefer to pay. (Vicky D.Liu, 2010) McDonald’s and KFC have launched many local products. They aim at cultural diversity then change their